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TubeMogul, has integrated Nielsen’s Mobile Digital Ad Ratings measurement tool into its platform and is rolling it out to advertisers in Australia. New Zealanders will get access in 2016. The intent is to delver a ratings tool for mobile campaigns similar to that offered in the television advertising market. The

IAB launches local video advertising council Reflecting the growing importance of online video as an advertising channel, IAB Australia has launched its Video Advertising Council. Launch members include Adaptv, Foxtel, Google, MCM, MCN, VENA, SpotXchange, SBS, TEN, TubeMogul, TVN Videology, and Yahoo!7, with more organisations expected to join in the

IAB launches local video advertising council Reflecting the growing importance of online video as an advertising channel, IAB Australia has launched its Video Advertising Council. Launch members include Adaptv, Foxtel, Google, MCM, MCN, VENA, SpotXchange, SBS, TEN, TubeMogul, TVN Videology, and Yahoo!7, with more organisations expected to join in the

IAB launches local video advertising council Reflecting the growing importance of online video as an advertising channel, IAB Australia has launched its Video Advertising Council. Launch members include Adaptv, Foxtel, Google, MCM, MCN, VENA, SpotXchange, SBS, TEN, TubeMogul, TVN Videology, and Yahoo!7, with more organisations expected to join in the

TubeMogul has dived deeper into the programmatic pond and will now offer display as well as video solutions. If that seems like a development in reverse, the rationale is simple, according to CEO Brett Wilson – it’s what the customers want. And it’s in keeping with a promise Wilson made

Android tablets have the highest video completion rates compared to all other consumer devices in Australia, according to new research from TubeMogul. The research report by TubeMogul found that 83 per cent of standard pre-roll video advertisements were viewed by consumers to completion on Android tablets. This compared to 46

Australia’s third largest online media business,  REA Group – owner of realestate.com.au – will bring its huge first party consumer data set to bear in a partnership with programmatic video provider TubeMogul, that is designed to help brands better target video advertising to the site’s millions of consumers. The digital

Right place, right time, but in reality you make your own luck. So it is for programmatic video platform TubeMogul which finds itself riding the wave at exactly the right moment. The company’s Q3 revenues grew YOY 112 per cent, leading it to upgrade its guidance for the next quarter.

Pay television leader Foxtel has confirmed that it will bring its programmatic digital video advertising operations in-house. The company is also looking to invest more of its branding dollars into digital video ads, and will launch branded video ad campaigns using programmatic software. Foxtel is likely to be the first

The rise of content consumption across all digital platforms has shifted the game for advertisers and broadcasters. Audiences may be fragmenting, but gaining access to their sweet spots is getting easier with the help of smart data usage. Content reigns as the kingmaker of connectivity, in the rapidly shifting digital