VIDEO:

Live video

Brands are entering the age of video first, says Lori Wright, chief marketing officer of video conferencing company BlueJeans. The transition will present new challenges and opportunities for businesses, and is already well underway she said as BlueJeans launched its new Facebook live video platform this week. “We’re at a

By June 30 this year research outfit Telsyte expects Australian’s to have bought close to three million active subscriptions. This represents a growth rate of 46 per cent over the same period in 2015. The company’s Australian SVOD/OTT Video Market Study 2016 revealed 43 per cent of Australian households now subscribe to

A new study from Google in the UK has touted YouTube’s horn as bigger than TV when it comes to advertising. The latest study was released yesterday, and combines data from online measurement firm comScore and UK TV ratings company BARB, and is giving free-to-air TV a run for its

TubeMogul, has integrated Nielsen’s Mobile Digital Ad Ratings measurement tool into its platform and is rolling it out to advertisers in Australia. New Zealanders will get access in 2016. The intent is to delver a ratings tool for mobile campaigns similar to that offered in the television advertising market. The

IAB launches local video advertising council Reflecting the growing importance of online video as an advertising channel, IAB Australia has launched its Video Advertising Council. Launch members include Adaptv, Foxtel, Google, MCM, MCN, VENA, SpotXchange, SBS, TEN, TubeMogul, TVN Videology, and Yahoo!7, with more organisations expected to join in the

IAB launches local video advertising council Reflecting the growing importance of online video as an advertising channel, IAB Australia has launched its Video Advertising Council. Launch members include Adaptv, Foxtel, Google, MCM, MCN, VENA, SpotXchange, SBS, TEN, TubeMogul, TVN Videology, and Yahoo!7, with more organisations expected to join in the

IAB launches local video advertising council Reflecting the growing importance of online video as an advertising channel, IAB Australia has launched its Video Advertising Council. Launch members include Adaptv, Foxtel, Google, MCM, MCN, VENA, SpotXchange, SBS, TEN, TubeMogul, TVN Videology, and Yahoo!7, with more organisations expected to join in the

TubeMogul has dived deeper into the programmatic pond and will now offer display as well as video solutions. If that seems like a development in reverse, the rationale is simple, according to CEO Brett Wilson – it’s what the customers want. And it’s in keeping with a promise Wilson made

Android tablets have the highest video completion rates compared to all other consumer devices in Australia, according to new research from TubeMogul. The research report by TubeMogul found that 83 per cent of standard pre-roll video advertisements were viewed by consumers to completion on Android tablets. This compared to 46

Australia’s third largest online media business,  REA Group – owner of realestate.com.au – will bring its huge first party consumer data set to bear in a partnership with programmatic video provider TubeMogul, that is designed to help brands better target video advertising to the site’s millions of consumers. The digital