VIDEO:

Christiaan_Rutten_ Nine’s Chief Digital Operating Officer

Nine has beefed up its audience reporting and has signed a partnership with programmatic player Telaria which will offer marketers and their agencies a new way of buying Nine’s video inventory. Tremor Video rebranded as Telaria in September last year and is a sell-side software platform to monetise and manage

YouTube

Recent brand safety concerns associated with user generated video content doesn’t appear to be dampening advertisers’ enthusiam for the medium. Advertising spend on FVOD (Free Video on Demand) content, such as media on YouTube and Facebook, will surge over the next five years, reaching $37 billion by 2022. This is

The latest ad spend forecasts from Dentsu Aegis Network shows slower growth than originally predicted in Australia and key markets around the world. Overall global ad growth is predicted to grow 3.6 per cent in 2018, down from the 4.3 per cent growth Dentsu predicted in June 2017. WHICH-50 Reader

Removing and automating the “drudgery” of marketing operations frees up one of a marketer’s most valuable resources, their time, according to Jon Williams, senior vice president international, Aprimo. Williams talked with Which-50 about the benefits that good marketing operations can bring to an organisation. Chief among them is the ability

Customer Experience

Leading organisations are embracing customer experience and, when necessary, implementing significant operational changes to deliver good CX, according to Ed Breault VP, Marketing & Industry Solutions Aprimo. “Some of the best marketers out there are moving backwards from the customer touchpoint and making their organisation more customer centric. They’re even redesigning and

laptop

The University of Southern Queensland has used personalised video technology as part of a marketing campaign to engage with prospective students and raise brand awareness. The video, delivered via email campaign, greeted prospective students by name, provided course information and calls to action for students to preference USQ higher. Sign

video services

Global spending on consumer video media services will total $314 billion in 2017, a 4.2 per cent increase from 2016, according to Gartner. Pay-TV services is the largest spending segment and is on pace to represent 90 per cent of the total market, totaling $282 billion in 2017 (see Table

AppNexus has announced new capabilities to help advertisers and publishers reach and monetise their audiences on connected TV. As consumers shift viewing patterns from traditional linear TV to digital video, AppNexus is providing tools for buying and selling connected TV inventory. The new video solution supports advertising buying and selling

The global programmatic advertising display market is expected to reach US$80.25 billion by 2021, growing at a CAGR of more than 18 per cent. The figures are contained in a new study by Technavio. Which-50’s second Digital Magazine edition – Connected Cars is now available The report which is called ‘Global

video streaming

With companies busily jumping into video, the content they are creating contains vast amounts of data and insights which are largely being ignored. That’s the view of Brad Hunstable, founder of video streaming company Ustream, which was acquired by IBM earlier this year. Sign up for Which-50’s Irregular Insights newsletter