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Removing and automating the “drudgery” of marketing operations frees up one of a marketer’s most valuable resources, their time, according to Jon Williams, senior vice president international, Aprimo. Williams talked with Which-50 about the benefits that good marketing operations can bring to an organisation. Chief among them is the ability

Customer Experience

Leading organisations are embracing customer experience and, when necessary, implementing significant operational changes to deliver good CX, according to Ed Breault VP, Marketing & Industry Solutions Aprimo. “Some of the best marketers out there are moving backwards from the customer touchpoint and making their organisation more customer centric. They’re even redesigning and

laptop

The University of Southern Queensland has used personalised video technology as part of a marketing campaign to engage with prospective students and raise brand awareness. The video, delivered via email campaign, greeted prospective students by name, provided course information and calls to action for students to preference USQ higher. Sign

video services

Global spending on consumer video media services will total $314 billion in 2017, a 4.2 per cent increase from 2016, according to Gartner. Pay-TV services is the largest spending segment and is on pace to represent 90 per cent of the total market, totaling $282 billion in 2017 (see Table

AppNexus has announced new capabilities to help advertisers and publishers reach and monetise their audiences on connected TV. As consumers shift viewing patterns from traditional linear TV to digital video, AppNexus is providing tools for buying and selling connected TV inventory. The new video solution supports advertising buying and selling

The global programmatic advertising display market is expected to reach US$80.25 billion by 2021, growing at a CAGR of more than 18 per cent. The figures are contained in a new study by Technavio. Which-50’s second Digital Magazine edition – Connected Cars is now available The report which is called ‘Global

video streaming

With companies busily jumping into video, the content they are creating contains vast amounts of data and insights which are largely being ignored. That’s the view of Brad Hunstable, founder of video streaming company Ustream, which was acquired by IBM earlier this year. Sign up for Which-50’s Irregular Insights newsletter

Live video

Brands are entering the age of video first, says Lori Wright, chief marketing officer of video conferencing company BlueJeans. The transition will present new challenges and opportunities for businesses, and is already well underway she said as BlueJeans launched its new Facebook live video platform this week. “We’re at a

By June 30 this year research outfit Telsyte expects Australian’s to have bought close to three million active subscriptions. This represents a growth rate of 46 per cent over the same period in 2015. The company’s Australian SVOD/OTT Video Market Study 2016 revealed 43 per cent of Australian households now subscribe to

A new study from Google in the UK has touted YouTube’s horn as bigger than TV when it comes to advertising. The latest study was released yesterday, and combines data from online measurement firm comScore and UK TV ratings company BARB, and is giving free-to-air TV a run for its