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As the market matures, the growth of internet ad spend in Australia is expected to slow down dramatically, dropping from 12 per cent to 3 per cent by 2021. That’s according to new ad spend forecasts released by Zenith today. Sign up to Which-50’s Digital Marketing Newsletter “Internet ad spend

Australian video scale-up Oovvuu has closed a second funding round, raising $4.8 million to drive its global expansion. Sign up to Which-50’s Digital Marketing Newsletter The company uses proprietary artificial intelligence to read publishers’ articles, watch broadcasters’ videos and match them together, with the goal of putting relevant news video

Adtech company Taptica will acquire RhythmOne for US$176 million in an all-stock deal, pending shareholder approval. RhythmOne provides cross-screen solutions focused on connected TV (CTV). The combination of RhythmOne and Tremor Video DSP, which Taptica acquired in August 2017, will create one of the leading independent video advertising companies in

Access to consumer data is increasing but its use by businesses is becoming more opaque, a point underscored by a series of breaches and scandals last year. Despite the access many brands still struggle to deliver the high level experiences consumers now expect. It is a dangerous game for brands

Facebook is facing renewed scrutiny over the way it reported its video metrics, after an updated lawsuit was filed in California this week alleging the social media giant’s errors were much worse than originally reported. The original filing was made in October 2016 by a group of small advertisers after

Netflix shares are down 14 per cent after the streaming service added fewer new subscribers than it had forecast. During the second quarter Netflix added 5.2 million new subscribers instead of the 6.2 million it had predicted. The company now has 130 million subscribers worldwide. Sign up to Which-50’s Digital

Christiaan_Rutten_ Nine’s Chief Digital Operating Officer

Nine has beefed up its audience reporting and has signed a partnership with programmatic player Telaria which will offer marketers and their agencies a new way of buying Nine’s video inventory. Tremor Video rebranded as Telaria in September last year and is a sell-side software platform to monetise and manage

YouTube

Recent brand safety concerns associated with user generated video content doesn’t appear to be dampening advertisers’ enthusiam for the medium. Advertising spend on FVOD (Free Video on Demand) content, such as media on YouTube and Facebook, will surge over the next five years, reaching $37 billion by 2022. This is

The latest ad spend forecasts from Dentsu Aegis Network shows slower growth than originally predicted in Australia and key markets around the world. Overall global ad growth is predicted to grow 3.6 per cent in 2018, down from the 4.3 per cent growth Dentsu predicted in June 2017. WHICH-50 Reader

Removing and automating the “drudgery” of marketing operations frees up one of a marketer’s most valuable resources, their time, according to Jon Williams, senior vice president international, Aprimo. Williams talked with Which-50 about the benefits that good marketing operations can bring to an organisation. Chief among them is the ability