Unilever

Unilever, one of the biggest multinational consumer goods companies, is partnering with Alibaba Cloud, as part of a strategic initiative that will enable the global consumer goods business to action on next-generation digital marketing campaigns, according to the companies. Fang Jun, VP Data and Digital, Unilever China: “Customer buying patterns

We’ve all seen the pictures: the giant island of rubbish in the ocean, marine animals with plastic around their necks and streetways blanketed in single-use bags, showing the villainous role plastic has on the world’s habitats.   Hoping to shed this “enemy number one” title, the plastics industry is making strides

Businesses have an obligation to be responsible in the way they go to market, not because customers and communities demand it but because they deserve it, according to T2 global CEO and newly appointed CEO of Unilever Australia Nicole Sparshott.  She said, “[Consumers] are looking for brands that have a

At Adobe Summit, Adobe CEO Shantanu Narayen and Microsoft CEO Satya Nadella revealed additional details about the Open Data Initiative (ODI). As originally announced last September, Adobe, Microsoft and SAP have embarked on a new approach to business data that will help companies transform their customer experiences through real-time insights

Unilever has announced an initiative to build the first cross-media measurement model to help brands measure and understand campaign impact across the media landscape. Unilever is leading an effort to develop a model that will combine existing industry measurement tools into a best-in-class system that measures a campaign audience, audience

One of the most powerful people in advertising says digital platforms need to lift their game to regain consumer trust and that the secret is out about the sordid state of the digital advertising supply chain. Unilever CMO Keith Weed said the advertising giant would prioritise investing in “responsible platforms”