Ad fraud remains an embedded, expensive and pervasive problem in the digital advertising sector, although attitudes have changed dramatically from a few years ago when marketers and the adtech sector alike preferred to pretend the problem did not exist. One of the key moments of cut-through for many was when

US gig economy giants Uber and Lyft got their way at the US election last week, successfully campaigning for a Californian ballot measure that keeps gig workers classified as independent contractors rather than employees. The tech giants effectively circumvented California lawmakers and courts with a successful $200 million “Yes on


Ride sharing companies Uber and Lyft must re-classify their US drivers as employees under a preliminary injunction granted by a California court this week. But in Australia similar radical changes appear unlikely, despite evidence platform companies are deliberately framing their arrangements with local workers to avoid regulation. A landmark Victorian

ServiceNow has announced an integration with Uber for business that allows workers to book rides via the Uber platform directly through ServiceNow Workplace Safety Management app. Using the ServiceNow Workplace Safety Management app, offered in the ServiceNow Safe Workplace suite, the Uber for Business solution provides a “Book Uber” feature

Uber will offer fee relief to Australian restaurants by permanently reducing the standard commission it takes on deliveries from 35 per cent of order value to 30 per cent. The ride sharing and food delivery giant has also given a breakdown of its delivery commission model in response to criticism

Woolworths today announced it is partnering with Uber to deliver groceries as part of its response to the surge in demand for home deliveries during the COVID-19 crisis.  Drivers for the ride hailing giant will pick up and deliver orders packed by the supermarket as part of a trial that

Revenue generated by the use of MaaS (Mobility-as-a-Service) platforms, which integrate different transport services (including buses, taxis, rail and metro) into a single app, will exceed $52 billion by 2027, up from $405 million in 2020, according to a new study from Juniper Research. The new research, Mobility-as-a-Service: Business Models,

Tough new privacy legislation and employment laws which regulate gig economy workers have come into effect in California.  The two new state laws are relevant to the wider digital ecosystem because — as the largest economy in the US — California’s laws often become the de facto rules for companies

Uber is facing an uncertain future in London after the ride-sharing company’s licence was revoked overnight for a series of failures which risked passenger safety.  UK regulators determined Uber was not fit to hold a private hire operator licence due to “a pattern of failures” which included 14,000 trips conducted

Uber Technologies announced an agreement to acquire majority ownership of Cornershop, an online grocery provider in Chile, Mexico, and more recently in Peru and Toronto. The investment is expected to close in early 2020, subject to regulatory approval. “Whether it’s getting a ride, ordering food from your favourite restaurant, or