Customer Journey

Twilio Segment (NYSE:TWLO) has announced the launch of Journeys, a new product built on the Segment CDP which allows marketers to easily build sophisticated customer journeys and orchestrate personalisation at scale, through every channel, and across their entire customer experience stack. “Today’s customer journey applications are off-the-shelf products, built on

Twilio has entered into a definitive agreement to acquire Segment for approximately $US3.2 billion in Twilio Class A stock. The transaction is expected to close in the fourth quarter of 2020. The US Cloud communications platform-as-a-service company says the acquisition will accelerate its development of a customer engagement platform. Segment

game competition win lose tennis

Customer engagement will be the battlefield where brands win or lose in the future, according to Twilio’s chief marketing officer Sara Varni. She said if you think about those companies making headlines like Uber or Airbnb it wasn’t because they invented something new but reinvented a way to consume an


Twilio is buying email API platform SendGrid in an all-stock transaction valued at approximately $2 billion. At the exchange ratio of 0.485 shares of Twilio Class A common stock per share of SendGrid common stock, this price equates to approximately $36.92 per share based on the closing prices. The transaction is

Richard Watson Twilio MD

Cloud communication company Twilio has officially opened an Australian office and appointed former Oracle and Symantec executive, Richard Watson, as its first regional country director in Australia. Launched in 2008, Twilio allows business to embed communications in their applications using APIs for voice, messaging and video. For example, it is

98 per cent of Australian consumers say that companies who respond quickly to their queries quickly get more of their business. According to a new study released by communication software company Twilio, the communication experience between a company and their customer has a direct impact on brand and revenue. Sign

Businesses are embedding communication technology into their applications to return human interaction to customer service, something that was lost when the corner store made way for the cable company. That’s the view of Patrick Malatack, VP product development for cloud communications platform, Twilio. Sign up for Which-50’s Irregular Insights newsletter