Multi Channel Network (MCN) has announced the launch of Smarthub – its new proprietary platform that will facilitate the trading, tracking and reporting of automated bookings for broadcast linear TV. The platform is available to all agency groups across the country, and will provide ease of transaction for bookings across

Perhaps the best proof point to shake up the way we trade Linear TV is the sheer volume of money now passing through programmatic TV in Australia. That’s the view of Mark Frain, chief sales and marketing officer at MCN. He made his comments in an onstage conversation at the

Jordan King

Nine has appointed programmatic and video product specialist Jordan King as its new Head of Audience and Automation. King will join Nine’s digital sales specialist team, reporting to Nine’s Director of Sales -l— Digital Product, Nathan Powell, and joins from News Corp Australia, where for the past year he was

The work Nine has put into its data offering and automated ad buying capabilities puts the network “right alongside Facebook and Google” and ahead of any other Australian publisher, argues Michael Stephenson, Nine’s Chief Sales Officer. Speaking at the broadcaster’s upfronts yesterday, Stephenson reflected on the company’s investments in advertising

If you didn’t catch the first debate then you can read about it here. The debate was about Full Stack vs. Pure Play and it was presented to a packed house. This time the topic is the following: “Which medium is a wiser investment for advertisers media dollars: TV or Digital?”

The thirty second TV commercial may be dead. The Fox Networks Group’s ad exec Joe Marchese, has told The New York Times, “The social contract is broken with the consumer — they don’t want to watch the ads.” As thousands of television and advertising executives from all over the world

The fourth issue of Accenture’s Bringing TV to Life series offers strategic guidance to digital video businesses. Traditional television providers are especially vulnerable to disruption by new players. Nimble start-ups and massive rivals such as Amazon, Apple and Google all threaten the business models of legacy network operators. Lead author

Ever since the first banner advertisement — a plug for AT&T — ran on the HotWired web site on 27 October 1994, the digital world has been counting down to the day when the last of the great bastions would tumble before it. Outdoor, radio and print have all abided

The online video market is expected to be worth almost $US17 billion by the end of next year. It was worth just under $US10 billion in 2013. Still, that pales compared to the $US200 billion global television advertising market. But with online video growing its share rapidly as smartphone and

Australia’s marketers now spend more each year on digital advertising than on free-to-air TV according to the latest IAB research, which put the size of the Australian online ad market at just under $A4 billion. Search — and therefore Google — dominates the industry, while in the display category motor