TV

The complications facing programmatic television
Brands in digital TV have a tendency to overcomplicate things for advertisers. They feel the need to use certain technologies just because they are available, according to Patrick Darcy, CEO at Cadreon. He said, “an advance in technology — certainly programmatic, data or addressability — because there’s changes in technology,

Seven West Media Taps AWS AI for TV Ad Context
Seven West Media announced a new AI-powered contextual ad placement service for its broadcast channels among its new offerings to advertisers during this week’s upfronts, which also included a relaunch of Code 7, its broader buying platform, and a new partnership with Carsguide to target motor enthusiasts. But Seven says

Cord-Cutting Creates a More Complicated Landscape for Ad Buyers
Ever since the launch of major video streaming services from Netflix and Hulu a little more than a decade ago, media prognosticators have been forecasting the rise of cord-cutting — that is, consumers cancelling their traditional pay TV service in favour of over-the-top (OTT) streaming services accessed through an internet

Your data is reducing the cost of smart TVs but is it a good deal?
A major reason smart TVs are relatively cheap is because the devices can now be monetised well after sale, including the collection of viewer data for targeted advertising, according to comments by a US TV company CTO. Vizio’s technology chief, Bill Baxter, explained the strategy to The Verge during the

Nine begins dynamically inserting ads into live streams
Nine Entertainment will allow advertisers to dynamically insert ads into programs being live streamed, as TV broadcasters move closer to digital advertising techniques. Nine began its rollout of dynamic ad insertion with the Hopman Cup and the Brisbane International, with more than one million addressable ads already served to users

Nine unveils TV advertising tool for small and medium business
Nine is confident its investment in advertising technology will allow the broadcaster to unlock a new revenue stream, selling digital video advertising to Australia’s 2 million small and medium sized businesses. The broadcaster is launching a new self-serve platform, 9Vogayer, which will allow SMEs to access its 9Galaxy trading platform

GroupM launches addressable TV business as data tightens its grip on TV
Providing CMOs with more data-driven ways to plan and buy TV will help them justify how they spend their ad dollars in premium broadcast environments, argues Mark Lollback, CEO of media agency GroupM. Lollback was speaking to media ahead of the launch of GroupM’s addressable TV business, Finecast, which officially

COVER STORY: How Marketers see the Future for Brand and Performance
If you want to see an insurgent digital company that ticks all the boxes of contemporary Internet nomenclature, it would be hard to go past Zuper. An innovative fintech, its members sit at the core of the business, crowdsourcing the expertise needed to pick trends, build products and even help

Nine launches addressable TV solution
Nine has launched an addressable advertising solution which will allow advertisers to target viewers on its broadcast video on demand (BVOD) platform, 9Now. Nine’s BVOD platform requires viewers to log in and now has a database of 6.5 million user IDs. Marketers and advertisers can target those users based on

Data and Scale at the Heart of Nine’s Acquisition of Fairfax
Nine’s takeover of Fairfax will “revolutionise advertising” creating a “marketing platform” benefiting from the combined scale and access to data across the two companies, according to a spokesperson the acquiring broadcaster. This morning Nine announced its intention to acquire Fairfax, representing a significant consolidation in the market, assuming the deal,