TV

Ever since the launch of major video streaming services from Netflix and Hulu a little more than a decade ago, media prognosticators have been forecasting the rise of cord-cutting — that is, consumers cancelling their traditional pay TV service in favour of over-the-top (OTT) streaming services accessed through an internet

A major reason smart TVs are relatively cheap is because the devices can now be monetised well after sale, including the collection of viewer data for targeted advertising, according to comments by a US TV company CTO. Sign up to Which-50’s Digital Marketing Newsletter Vizio’s technology chief, Bill Baxter, explained

Nine Entertainment will allow advertisers to dynamically insert ads into programs being live streamed, as TV broadcasters move closer to digital advertising techniques. Sign up to Which-50’s Digital Marketing Newsletter Nine began its rollout of dynamic ad insertion with the Hopman Cup and the Brisbane International, with more than one

9Voyager

Nine is confident its investment in advertising technology will allow the broadcaster to unlock a new revenue stream, selling digital video advertising to Australia’s 2 million small and medium sized businesses. The broadcaster is launching a new self-serve platform, 9Vogayer, which will allow SMEs to access its 9Galaxy trading platform

Providing CMOs with more data-driven ways to plan and buy TV will help them justify how they spend their ad dollars in premium broadcast environments, argues Mark Lollback, CEO of media agency GroupM. Lollback was speaking to media ahead of the launch of GroupM’s addressable TV business, Finecast, which officially

Brand versus performance marketing

If you want to see an insurgent digital company that ticks all the boxes of contemporary Internet nomenclature, it would be hard to go past Zuper. An innovative fintech, its members sit at the core of the business, crowdsourcing the expertise needed to pick trends, build products and even help

Nine has launched an addressable advertising solution which will allow advertisers to target viewers on its broadcast video on demand (BVOD) platform, 9Now. Nine’s BVOD platform requires viewers to log in and now has a database of 6.5 million user IDs. Marketers and advertisers can target those users based on

Nine’s takeover of Fairfax will “revolutionise advertising” creating a “marketing platform” benefiting from the combined scale and access to data across the two companies, according to a spokesperson the acquiring broadcaster. This morning Nine announced its intention to acquire Fairfax, representing a significant consolidation in the market, assuming the deal,

Multi Channel Network (MCN) has announced the launch of Smarthub – its new proprietary platform that will facilitate the trading, tracking and reporting of automated bookings for broadcast linear TV. The platform is available to all agency groups across the country, and will provide ease of transaction for bookings across

Perhaps the best proof point to shake up the way we trade Linear TV is the sheer volume of money now passing through programmatic TV in Australia. That’s the view of Mark Frain, chief sales and marketing officer at MCN. He made his comments in an onstage conversation at the