Tumblr, the publishing site Yahoo acquired for more than US$1 billion in 2013, has changed hands again. However, its new owners Auttomattic, which owns WordPress.com, reportedly paid less than $20 million for the business. Yahoo had already written down Tumblr’s value by $230 million in 2016 and the blogging site

Outside of China, the world’s two fastest growing social networks are Pinterest and Tumblr which are powering along at 97 per cent and 95 cent audience growth respectively. Tumblr in particular had a very robust second half. It is possible that Marissa Mayer’s gift to Yahoo  may challenge Pinterest for

One year ago, Yahoo bought Tumblr for just over a billion dollars. At the time, it was seen as a very big deal — not just because of the size of the pay day, but also because of the signature on the cheque. Tumblr was Yahoo CEO Marissa Mayer’s biggest throw

“We would have gotten away with it too, if it wasn’t for you darn kids!” Tumblr, the micro-blogging site beloved by teens and acquired by Yahoo last year for a billion dollars has rejected a quarter of all the requests it has received from US and international government agencies for

The major internet services and networks with the largest percentage of younger users (16 to 24) are Tumblr, Instagram and Youtube — owned respectively by Yahoo!, Facebook and Google. As to the motherships themselves, they tend to trend a little older according to figures from GlobalWebIndex. For both Facebook and

Tumblr’s audience is young, affluent, engaged — and different. It is also worth a billion dollars to Yahoo!, assuming the company can translate its community’s enthusiasm into commerce at scale. Much has been made of Tumblr’s relatively nascent advertising business and too much has probably been made of all that

Almost unnoticed, Yahoo CEO Marissa Mayers’s decision to buy Tumblr has given the micro-blogging social network beloved by teenagers (and Which-50 publishers) a massive boost. Which-50 has tested the numbers, and in just eight weeks since the deal was sealed Tumblr has added 14 million new blogs — up 13