Android tablets have the highest video completion rates compared to all other consumer devices in Australia, according to new research from TubeMogul. The research report by TubeMogul found that 83 per cent of standard pre-roll video advertisements were viewed by consumers to completion on Android tablets. This compared to 46
Programmatic video ad tech firm TubeMogul has reported a boom in mobile advertising inventory in the first quarter of this year, with the amount of available inventory increasing three-fold compared to the same quarter a year ago.
For the first time Australian advertisers will be able to use a programmatic video-buying platform to acquire outdoor advertising inventory in Australia. TubeMogul today announced a partnership with Site Tour, an ad exchange for out-of-home media, that will enable clients of TubeMogul’s platform to buy ads on thousands of billboards,
Australia’s third largest online media business, REA Group – owner of realestate.com.au – will bring its huge first party consumer data set to bear in a partnership with programmatic video provider TubeMogul, that is designed to help brands better target video advertising to the site’s millions of consumers. The digital
Right place, right time, but in reality you make your own luck. So it is for programmatic video platform TubeMogul which finds itself riding the wave at exactly the right moment. The company’s Q3 revenues grew YOY 112 per cent, leading it to upgrade its guidance for the next quarter.
Pay television leader Foxtel has confirmed that it will bring its programmatic digital video advertising operations in-house. The company is also looking to invest more of its branding dollars into digital video ads, and will launch branded video ad campaigns using programmatic software. Foxtel is likely to be the first
Video advertising has found its moment in Australia. The recent IAB report into the local online advertising sector revealed that the category grew an impressive 76 per cent over the last twelve months – and there are some suggestions that even these figures may be under estimated. However, for evidence
Programmatic video advertising outfit TubeMogul has caned its most recent quarter, smashing expectations and delivering a strong profit — a rare outcome for a digital marketing business still in its build phase. As a result of the news its shares surged 31 per cent. Revenues grew 127 per cent to
Programmatic video advertising has surged to such an extent in Australia that local advertisers bought more video ad inventory in Australia than US advertisers bought in the US last quarter — at least on the TubeMogul platform. The latest TubeMogul second-quarter report shows that Australia is leading the world in
The Australian programmatic mobile video ad market more than tripled in size in the first quarter, after a big jump in content consumption on smartphones and tablets, according to an analysis by TubeMogul. In its Australia Quarterly Research Report, TubeMogul said programmatic mobile video advertising inventory rose 230 per cent