Technology changes the way brands can market, but in many cases industry structure in the advertising agency world is acting as an impediment to change. Take our Which-50 reader survey and go into the draw for a chance to win a pair of Sony H.ear Bluetooth headphones or 1 of

Many marketers underestimate the investment in staff required to make the most of marketing platforms. Skills and capabilities ranked highly among the issues discussed by leading marketing and advertising technology vendors during a roundtable hosted by Which-50 late last year. Comments in this story are drawn from those discussions. Take

Brett Wilson

Adobe has today completed its $540 million acquisition of TubeMogul. According to Adobe, the combination of its marketing technology and TubeMogul’s video advertising capabilities will create the first end-to-end independent advertising and data management solution that spans traditional TV and digital formats, simplifying what has been a complex and fragmented

Brett Wilson

Adobe has made a bold foray deep into the heart of adtech, buying TubeMogul the programmatic video DSP for $540 million. The move enhances the video capabilities of its marketing cloud, and more importantly positions it to provide the core management for two of the most valuable advertising categories in the world;

Brett Wilson

The centrality of data to marketing success is driving brands to take greater control over their marketing and advertising  technology and to wrest control back from their agencies. That’s our take out from a recent meeting with Brett Wilson, the CEO and co-founder of TubeMogul, the video advertising technology platform that

The word mofo — which means exactly what you think it means — is about to become a lot more visible. This week Aussie online wine retailer, Vinomofo, has wrapped up filming its first TVC and announced a partnership with TubeMogul to bring programmatic video buying in-house. On the back of

Facebook has teamed with Tubemogul to enable brands to purchase video ads within Facebook News Feed and Instagram and place those ads on desktop and mobile. The capability is available to all TubeMogul clients globally. According to the companies, the integration enables marketers to consolidate their entire brand advertising budget

Video advertising is going mobile, with smartphones now capturing 12 per cent of the video impressions down under, according to a report from TubeMogul. Its Q4 2105 update reveals that inventory is up Down Under across all formats compared to a year ago. “Mobile inventory was up over 400 per cent from a year

TubeMogul, has integrated Nielsen’s Mobile Digital Ad Ratings measurement tool into its platform and is rolling it out to advertisers in Australia. New Zealanders will get access in 2016. The intent is to delver a ratings tool for mobile campaigns similar to that offered in the television advertising market. The

TubeMogul has dived deeper into the programmatic pond and will now offer display as well as video solutions. If that seems like a development in reverse, the rationale is simple, according to CEO Brett Wilson – it’s what the customers want. And it’s in keeping with a promise Wilson made