trust

There are three layers of trust at which brands need to excel if they are going to build genuinely engaging relationships. However, understanding this alone is not enough. Trust in business is a currency that has value and is fundamental to financial growth in the experience-driven economies we see today.

Companies that are undergoing digital transformation can earn consumer trust by getting the basics right, every single time, over the long haul according to Aarron Spinley, strategy director XM acceleration, SAP. Last week, Which-50 hosted a webinar with Camilla Cooke – Co-Founder & CMO, Xinja, Luke Shaw – Head of

Ongoing reputational scandals around data usage, privacy and transparency have impacted Facebook, Google and Apple brand trust measures globally, how do Australians feel about this issue? Brand trust is becoming a bigger issue for the large tech players with latest research showing they are not immune to reputational damage from

Broken piggy bank, bank, disruption

A perceived lack of trust has wiped billions of dollars worth of value from some of Australia’s largest brands, according to a new report. Despite a challenging year, Australia’s big banks are still among Australia’s most valuable brands, according to the BrandZ Top 40 Most Valuable Australian Brands report from

While it often seems that companies skate through major breaches of consumer trust with little more than a short-term blip to cash flow or market capitalisation, the evidence suggests that the negative impacts may be more long-lasting and serious. And not just to the executives who lose their jobs —

It is twelve months since GDPR came into force, but you need to look back a little further to really appreciate why the world is now very different for marketers than it was a year and a day ago. And why it risks becoming toxic for advertising technology and marketing

The attraction of public blockchain ecosystems lies in the promise of decentralisation and disintermediation — a sort of utopia where we can all conduct digital interactions without the involvement of corporations or government agencies. This vision has driven a spectacular amount of investment in this space, with initiatives including cryptocurrencies,

The reduction in the quality of our relationships, be they between government and citizens, institutions and customers, or even among fellow road users, is seemingly on an ever downward spiral. After all, ‘we – the people’ revel in watching societies fractures and fissures play out on reality TV, we wade

We’re all used to targeted advertisements on the internet. But the introduction of voice assistants like Apple’s Siri and Google Assistant mean that companies are capturing all new kinds of data on us, and could build much more detailed “behaviour profiles” with which to target us. There is already a

Australians trust journalists but not journalism, according to a new study. Well, kinda. Trust in media has hit an all-time low, according to the Edelman Trust Barometer released today. Trust in business, government and NGOs also fell, with all Australian institutions now classified as “distrusted”. WHICH-50 Reader Survey: Help us