While it often seems that companies skate through major breaches of consumer trust with little more than a short-term blip to cash flow or market capitalisation, the evidence suggests that the negative impacts may be more long-lasting and serious. And not just to the executives who lose their jobs —

It is twelve months since GDPR came into force, but you need to look back a little further to really appreciate why the world is now very different for marketers than it was a year and a day ago. And why it risks becoming toxic for advertising technology and marketing

The attraction of public blockchain ecosystems lies in the promise of decentralisation and disintermediation — a sort of utopia where we can all conduct digital interactions without the involvement of corporations or government agencies. This vision has driven a spectacular amount of investment in this space, with initiatives including cryptocurrencies,

The reduction in the quality of our relationships, be they between government and citizens, institutions and customers, or even among fellow road users, is seemingly on an ever downward spiral. After all, ‘we – the people’ revel in watching societies fractures and fissures play out on reality TV, we wade

We’re all used to targeted advertisements on the internet. But the introduction of voice assistants like Apple’s Siri and Google Assistant mean that companies are capturing all new kinds of data on us, and could build much more detailed “behaviour profiles” with which to target us. There is already a

Australians trust journalists but not journalism, according to a new study. Well, kinda. Trust in media has hit an all-time low, according to the Edelman Trust Barometer released today. Trust in business, government and NGOs also fell, with all Australian institutions now classified as “distrusted”. WHICH-50 Reader Survey: Help us

A common idea about the blockchain — the technology that powers Bitcoin and other cryptocurrencies — is that it can “create trust”, or allow two parties to make a transaction “without relying on trust”. If true, this would mean we could create a world without a trusted “man in the

For only the second time in its history, content-discovery outfit Outbrain has announced a major overhaul of its editorial policy. The company is doubling down on its strategy to build a premium brand based on trusted content, by tightening guidelines around what can be promoted via its network of partner

Customers are an unreasonable lot, and digital has made them more so. They want their information when it suits them, and they want seamless integration across the whole omni-channel experience — shops, call centres, mobiles, computers and tablets. Marketers need to tap that sentiment to sell more widgets, and companies

Well, that’s unfortunate. Dollars may be migrating to digital with unseemly haste but it appears that consumers still place much more stock in the dying media. According to and based on a Nielsen survey, consumers in North America trust newspaper ads (63 per cent) more than any other form,