Australians care a great deal about what companies do with their data, according to new research that reveals consumer trust is built on service reliability, strong security, and good data handling practices. More cautious online than ever online, nearly one in seven Australians now say they do not trust any

Australian governments must be bold and provide more proactive digital services, according to Mark Jobbins, VP and field CTO for Pure Storage APJ, who says data transparency will be fundamental to repairing citizens’ trust in government and delivering the services. Speaking with Which-50 Jobbins said citizens expectations for service delivery

You can learn two things about a company that takes the privacy of its customers seriously, and gives them the opportunity to consent to how their data is used, says Aarron Spinley, Growth and Innovation Evangelist, SAP. “Some would say that it speaks to the company holding honorable values, and

Countries around the world are grappling with questions about digital technology, including issues relating to artificial intelligence and how best to regulate that technology, says NSW Privacy Commissioner Samantha Gavel. “They want to ensure they obtain the benefits of the technology. They don’t want to regulate in a way that

The revenue banks make from customer fees is under threat from increased competition and regulation. According to new research from Accenture, Australian banks risk losing as much as 9 per cent of their retail revenue if fees from overdrafts, cross-border payments and foreign transactions  dry up.  As more competitors emerge

The coronavirus pandemic has created a test for marketers and brands to prove they value consumer trust and are indeed capable of putting purpose before profits.  According to a new global report from Edelman titled, Brand Trust and the Coronavirus Pandemic, 71 per cent of consumers said if they perceive

Zero trust is not a trust technology, but rather a fundamental change in philosophy. That’s the view of  Sami Laine, Okta’s Director of Product Marketing. Laine explained that zero trust involves organisations making contextual, controlled decisions based on the information they have available, instead of simply putting their trust in

When companies are on the path to improving customer trust, they normally find themselves in one of two modes. The first is trying to retain the trust customers already have for the brand, and the second is hoping to recover trust that has been lost for whatever reason. Aarron Spinley,

Consumer trust is a complex conversation as it works on many levels depending on where – and on how – a brand operates in the business spectrum. But there is no disguising the importance of organising your development or transformation around customers needs. For three brands – Xinja, Lion and

Adobe has announced a new content attribution initiative, backed by Twitter and The New York Times, which aims to help consumers identify where digital content originated and if it has been altered.  The Photoshop maker is developing an opt-in system that will allow creators and publishers to securely attach attribution