trust

Zero trust is not a trust technology, but rather a fundamental change in philosophy. That’s the view of  Sami Laine, Okta’s Director of Product Marketing. Laine explained that zero trust involves organisations making contextual, controlled decisions based on the information they have available, instead of simply putting their trust in

When companies are on the path to improving customer trust, they normally find themselves in one of two modes. The first is trying to retain the trust customers already have for the brand, and the second is hoping to recover trust that has been lost for whatever reason. Aarron Spinley,

Consumer trust is a complex conversation as it works on many levels depending on where – and on how – a brand operates in the business spectrum. But there is no disguising the importance of organising your development or transformation around customers needs. For three brands – Xinja, Lion and

Adobe has announced a new content attribution initiative, backed by Twitter and The New York Times, which aims to help consumers identify where digital content originated and if it has been altered.  The Photoshop maker is developing an opt-in system that will allow creators and publishers to securely attach attribution

If a company has been involved in a data breach more than 82 per cent of customers would stop engaging with that brand, according to a new consumer survey from security company Ping Identity.  The survey, Trust and Accountability in the Era of Breaches and Data Misuse shows how data

There are three layers of trust at which brands need to excel if they are going to build genuinely engaging relationships. However, understanding this alone is not enough. Trust in business is a currency that has value and is fundamental to financial growth in the experience-driven economies we see today.

There are three layers of trust at which brands need to excel if they are going to build genuinely engaging relationships. However, understanding this alone is not enough. Trust in business is a currency that has value and is fundamental to financial growth in the experience-driven economies we see today.

Companies that are undergoing digital transformation can earn consumer trust by getting the basics right, every single time, over the long haul according to Aarron Spinley, strategy director XM acceleration, SAP. Last week, Which-50 hosted a webinar with Camilla Cooke – Co-Founder & CMO, Xinja, Luke Shaw – Head of

Ongoing reputational scandals around data usage, privacy and transparency have impacted Facebook, Google and Apple brand trust measures globally, how do Australians feel about this issue? Brand trust is becoming a bigger issue for the large tech players with latest research showing they are not immune to reputational damage from

Broken piggy bank, bank, disruption

A perceived lack of trust has wiped billions of dollars worth of value from some of Australia’s largest brands, according to a new report. Despite a challenging year, Australia’s big banks are still among Australia’s most valuable brands, according to the BrandZ Top 40 Most Valuable Australian Brands report from