Trivago
Trivago loses appeal against ruling its hotel ads and ranking algorithm misled consumers
The full Federal Court has dismissed an appeal from Trivago today, upholding its decision that the hotel comparison site misled consumers about hotel prices in its online and offline advertisements, and failed to disclose the use of an algorithm that favoured Trivago’s bigger spending clients. The matter will now return
Trivago used algorithm to mislead consumers on hotel deals, Federal Court rules
Hotel price comparison website Trivago misled consumers about hotel prices in its online and offline advertisements, the Federal Court has ruled, in a case which the ACCC says has implications for the disclosure of how advertising influences search results. Download: Which-50’s Simple Fast Easy magazine – Six great digital experience case