Tremor Video

Christiaan_Rutten_ Nine’s Chief Digital Operating Officer

Nine has beefed up its audience reporting and has signed a partnership with programmatic player Telaria which will offer marketers and their agencies a new way of buying Nine’s video inventory. Tremor Video rebranded as Telaria in September last year and is a sell-side software platform to monetise and manage

Tremor Video announced that Doug Campbell has joined the company as Chief Strategy Officer. Campbell will report to CEO Mark Zagorski. With over 25 years of experience in growing profitable digital businesses, Campbell is responsible for identifying, evaluating and implementing new strategic opportunities that align with Tremor Video’s business objectives

Tremor Video has sold its buyer platform to Taptica International, a global mobile advertising technology platform, for $50 million. Tremor Video is now a fully programmatic self-service platform for premium video partners. The sale will allow the comapny to focus resources to further expand leadership position in Connected TV and

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Many marketers underestimate the investment in staff required to make the most of marketing platforms. Skills and capabilities ranked highly among the issues discussed by leading marketing and advertising technology vendors during a roundtable hosted by Which-50 late last year. Comments in this story are drawn from those discussions. Take

BBC Advertising has chosen Tremor Video’s Seller Platform to support its plans to conduct sales in multiple currencies. The video DSP has released a new tool within its Seller Platform to allow all deal types to be transacted in any currency, including U.S. Dollars, Australian Dollars, Euros, Canadian Dollars, Singapore

Advertisers who exclude mobile video from their campaigns are missing a huge and unique audience opportunity according to a study by Nielsen and Tremor Video Just as importantly, the qualities of this distinct audience differ considerably from that on the desktop. Subscribe today: Sign up for  Which-50’s Irregular Insights newsletter Called