travel

The impact of coronavirus on the international travel industry could cost operators over $25 billion in lost revenue during the next nine months, according to a new analysis from Juniper Research. Juniper Research examined two possible scenarios: a medium and high impact, believing a low impact is now not possible.

Expenditure on programmatic advertising campaigns targeting Australian travel audiences grew by 140 per cent year-over-year in 2017, according to new analysis by Eyeota, the global leader in audience data. Eyeota’s new Eye On: Travel report details the latest consumer insights and trends for travel as well as overall audience data

It seems the reputation Australian consumers have as technology early adopters might be overstated, according to research by Amadeus. The researchers found that, despite Australia’s high smartphone penetration, Australian travellers are less likely to use their mobile phone when they travel compared to their APAC counterparts. The study — “Journey

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Accenture Interactive, Marriott International, and 1776 , a global incubator and network for startups, have announced the launch of the Travel Experience Incubator. As the name suggests, the program is designed to foster start-ups building technology solutions to improve the travel experience. Sign up for Which-50’s Irregular Insights newsletter Startups

Data has assumed a critical place in the arsenal of Australia’s marketers. The insights it provides and the visibility great analysis delivers on matters such like campaign performance is driving greater investment in data science. However, it is important to get the fundamentals right, according to leading analytics professionals at

Travel company, Carnival Cruises, has unveiled a new digital platform for its guests centred around a wearable device dubbed the Ocean Medallion. The Ocean Medallion aims to bridge the physical and digital worlds to deliver a new level of personalised service. The small device connects to a digital portal called

The worldwide market volume for online hotel bookings alone is estimated to exceed $100 billion in 2016, with package holidays and vacation rentals such as Airbnb adding another $75 billion in annual revenues, according to Statista’s Digital Market Outlook. Read the new and free  Which-50 Magazine. Edition 1 :  leadership

Applications and analytics house SAP has announced general availability of the new SAP Hybris Commerce, travel accelerator, designed to meet the demands of the digitally connected traveler. The company said this move expands its ongoing strategy to develop industry-specific accelerators of its commerce platform, which already includes telecommunications, financial services

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The travel distribution sector could change dramatically over the next 10 years due to artificial intelligence, virtual reality and the use of portable technology according to a new independent study released by the London School of Economics (LSE). The report said industry and consumer pressures will generate more complexity in

Tired of slaving over a hot stove. It’s time you got out of the kitchen and booked your next holiday as it will do wonders for your happiness according to new research from Red Planet. Red Planet and Which-50 will drill deeply into different segment data based on consumer behaviour