Trust but verify. But at the very least, verify, because expectations that digital advertising transparency will happen by proxy need to be much lower. That’s one of the key takeaways from a new report by the Australian Association of National Advertisers (AANA) called Transparency in the Australian Digital Supply Chain.
Australian governments must be bold and provide more proactive digital services, according to Mark Jobbins, VP and field CTO for Pure Storage APJ, who says data transparency will be fundamental to repairing citizens’ trust in government and delivering the services. Speaking with Which-50 Jobbins said citizens expectations for service delivery
The way ads are bought and sold online appears due for an overhaul, after a landmark UK study revealed around half of the money advertisers spend online programmatically never reaches publishers. In this week’s Minicast, Which-50 journalist Joseph Brookes discusses the findings from the ISBA Programmatic Supply Chain Transparency Study
PubMatic, a sell-side platform and Sizmek – which describes itself as the largest independent buy-side advertising platform – have announced a global supply path optimisation (SPO) partnership. Sizmek will include PubMatic in its network of preferred publisher platforms. This should help consolidate programmatic ad spend, providing agencies and advertisers with
How seriously do the world’s biggest advertisers take the issue of transparency, and what are the implications for publishers and the adtech ecosystem? Let’s start with Procter and Gamble. The company revealed that last year it cut its digital advertising spend by $US200 million after analysing data provided by its
Buy-side advertising platform Sizmek wants to raise the bar for transparency in the programmatic industry by promising “total transparency” for advertisers across its platform. To help agencies and advertisers gain a clearer understanding of campaign performance and cost, Sizmek is offering transparent pricing across its media, creative, data, technology, and