iceberg, viewability, transparency

PubMatic, a sell-side platform and Sizmek  – which describes itself as the largest independent buy-side advertising platform – have announced a global supply path optimisation (SPO) partnership. Sizmek will include PubMatic in its network of preferred publisher platforms. This should help consolidate programmatic ad spend, providing agencies and advertisers with

How seriously do the world’s biggest advertisers take the issue of transparency, and what are the implications for publishers and the adtech ecosystem? Let’s start with Procter and Gamble. The company revealed that last year it cut its digital advertising spend by $US200 million after analysing data provided by its


Buy-side advertising platform Sizmek wants to raise the bar for transparency in the programmatic industry by promising “total transparency” for advertisers across its platform. To help agencies and advertisers gain a clearer understanding of campaign performance and cost, Sizmek is offering transparent pricing across its media, creative, data, technology, and