Forrester is launching a new eight-week, online course for B2B marketers called  SiriusDecisions B2B Marketing Certification program. The new certification expands on Forrester’s suite of training and certification offerings that include CX Certification and Zero Trust Certification programs. Sign up for Which-50’s Irregular Insights newsletter Forrester’s SiriusDecisions certification solutions are the only research-informed training


Workplace tech startup WithYouWithMe (WYWM) has closed an oversubscribed growth investment round, led by Perennial Value Management and Alium Capital Management. The Australian startup will use the AU$5 million to further expand its specialised software offering, accelerate hiring and scale operations at home and abroad. It expects the second half

Marketing data consultancy Venntifact is launching a training and enablement division in response to a shortage of talent in the industry. Venntifact’s first course, Martech Toolkit for Digital Professionals, is available to Australian marketing and technology professionals who want to build hyper-relevant technical and strategic business skills across emerging technologies.

Salesforce Tower San Francisco Downtown

RMIT is launching a new online course to train workers in customer relationship management (CRM) software. Open to IT, marketing and sales professionals, CRM Professional with Salesforce is a six week course which costs $2,200. Sign up for Which-50’s Irregular Insights newsletter Built in collaboration with Salesforce, the course aims

He may have left the building, but the dream of Marketo founder (and ex CEO) Phil Fernandez to help lift the contemporary capabilities of marketers via links to the University community has survived the transition of the company to new ownership. His successor Steve Lucas used the company’s conference in

Digital transformation

One of the biggest impediments to faster uptake of digital transformation is a lack of skills inside the organisation and a tight labour market beyond the boundaries of the company boundaries. In a recent ADMA Think Tank the problem of developing and retaining the best digital capabilities registered highly among