tracking

Starting next year Apple will require apps to collect explicit permission from users to track them and turn the capability off by default. Last week the tech giant revealed apps that don’t comply will be removed from the App Store. The privacy measure, which Apple calls App Tracking Transparency (ATT),

A coalition of leading French advertising organisations have filed a complaint with France’s competition regulator over Apple’s planned privacy update, which will stop apps and websites from tracking users without explicit consent. Apple announced the feature in June, revealing users would soon be able to prevent apps from accessing their

The consumer regulator is sharpening its focus on big tech, warning platform giants are pervasively tracking Australian users and dominating the local online advertising markets in its first major update since its landmark Digital Platforms inquiry. The ACCC late last week released its first six-monthly report on digital platform services,

If you’ve been following the details of the California Consumer Privacy Act (CCPA), you probably know that the California State Legislature amended the definition of “personal data” to add the word “reasonably” in front of the word “capable” in the phrase “information that identifies, relates to, describes, [and] is capable

Facebook has unveiled a new tool which lets users limit Facebook’s ability to target advertising to them based on their activity outside the social media platform. The Off-Facebook Activity function will give users a summary of the apps and websites that send Facebook information about their activity which is used

Predictive marketing software outfit  Kenshoo, has partnered with international call tracking  provider Delacon to enable companies to include call tracking data generated from search marketing campaign along with other conversion activity. The reward: better paid search results for brands and agencies. Data imported by Delacon into the Kenshoo suite will

Email marketing has enjoyed something of a resurgence in recent years as marketing platforms have become more sophisticated and marketers themselves have come to rediscover its efficacy. According to the Lionbridge 2014 global email survey, email is “One of the most effective channels for reaching and engaging with target audiences”.