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With all the airtime devoted to the need for companies to embrace digital, it turns out those who do it best take the smallest steps. Successful deployment demands constant assessment of bite-sized chunks, technical and cultural integration. That’s the upshot of a recent report by McKinsey, ‘Finding the speed to innovate’,

  By leveraging the intelligence and innovative technology available today, marketers can transform their teams into agile organisations. That’s the recommendation of a new paper called the “Kenshoo Guide to Agile Marketing: How to get ahead and stay ahead in an ever-evolving digital landscape.”  (Download here.) We will be examining

Participants in global capital markets face the stark threat of mass democratisation due to digitally enabled movements such as crowd funding and peer to peer lending according to the World Economic Forum . Membership of the club is no longer a guarantee of success. Indeed, as Which-50 reported last month, Crowdfunders

One in three Australians are likely to make a retail purchase on their smartphone in the next 12 months according to a new study by YouGov, however impediments remain. About a third of those surveyed said the small screen size of the phone was given put them off purchasing, however

Follow the eyeballs. It’s a fundamental strategy in publishing, and now it’s reshaping the future of smartphones and marketing. The reason? A tremendous showdown between Google Now and Apple Siri. The technorati are pondering which tech giant makes the best digital assistant, and it’s time marketers sat up and paid

Ecommerce spending on desktops and mobiles grew another 14 per cent in in the US year over year, heralding the 18th consecutive quarter of growth according to new data from comScore. In its latest report, called “State of the U.S. Online Retail Economy in Q1 2015”, comSore states that “While

The Guardian’s in-house analytics tool Ophan looks set to be a huge money-spinner for the news site, with the publisher eyeing-up its potential to bring in not just ad revenue but also to license or sell on to other companies. Built almost four years ago by The Guardian’s director of architecture, Graham Tackley,

Having been the leader for the past few years of Internet advertising revenue, search advertising shows no sign of slowing down, according to the latest report from professional services company PricewaterhouseCoopers (PwC). The annual report was released today and demonstrates predicted outlooks for the media and entertainment industries for the

Adobe will deliver the power of the crowd to its crowd in the latest major overhaul of its Creative Suite offering. In addition to integrating the 40 million images into Creative Cloud from the fotolia image library which it acquired last year, Adobe will also facilitate the sale of crowd-sourced

  The increasing clutter and fragmentation of content distribution channels makes it difficult for marketers to communicate effectively with audiences. Consumers are no longer passive receptacles for marketing messages — rather, they are informed participants who actively seek out useful content while filtering materials they do not deem relevant. This