Google processes some 100 billion search queries worldwide every month; that’s around 40,000 every second. These queries lead more visitors to content-rich websites than any other form of marketing. Given the staggering importance of search, it is essential for CMOs to understand how search engine marketing (SEM) and search engine

The success of retailers in building ever better customer experiences in-store is contaminating the banking industry and making it even harder for financial institutions to keep up with expectations according to a new study in the US by the Banking Administration Institute and software provider SAS. The reported called “Digital

Ask yourself a simple question. What kind of human being “owns” another human being? The very concept is so objectionable wars have quite literally been fought over it.   Yet, as digital transaction volumes grow and with ever more stakeholders typically involved from first engagement to completion, we increasingly hear

Consumers are still reticent to buy products on their mobile phones despite the ubiquity of the devices and Internet connectivity, according to a study commissioned by RetailMeNot. One major insight the study provides is that while today’s consumers overwhelmingly prefer to access the Internet on their mobile devices, only 30

Telstra is set to make a multi-million dollar bid for the NRL’s online streaming rights amid continued rumours Telstra is dropping its major sponsorship title, The Australian reported yesterday. The Nine Network surprised everyone when it sprang $925 million for the NRL rights for four years in a deal starting

When the eConsultancy/Marketo State of Digital Marketing report for Australia and New Zealand was released recently, it revealed a number of worrying trends. Not only was knowledge of digital ranked as “very poor” in 10 per cent of organisations – up from 4 per cent in 2014 – but a massive 63

New research has found that Australians use the Google search function on their phones on average 12 times a day! The research was complied by ZeroDeskTop Mobile Analytics and appears – courtesy of Google – in the latest edition of B&T out this week. Says Lisa Bora, head of mobile at Google Australia,

Before opening an online sales channel in China, every company has a fundamental decision to make: build a stand-alone Chinese-language e-commerce website, or open a virtual flagship store on one of the country’s vast e-commerce marketplaces? This choice, while seemingly simple, is complicated by the differences between Chinese and Western

Online fast moving consumer goods (FMCG) sales grew 28 per cent last year and are on track to reach $130B in value by 2025 according to new data released by the Kantar World Panel. China is the fastest growing market for online FMCG, however the UK consumers are the most

 Google has announced this morning it has restructured its businesses under a new umbrella company called Alphabet Inc. The internet search business structure of Google will remain unchanged and will be a company underneath Alphabet, sitting alongside other non-online businesses Google currently undertakes. The new structure sees Alphabet become a