to

The changing nature of the skills we need to be successful Five years ago, having “Social Media” in your title was avant-garde. This didn’t last long. As businesses struggled to build capability in this unfamiliar technology, the number of advertised Social Media jobs grew exponentially until, in 2012, the market

When it comes to global engagement, Facebook still rules Most people forget that Facebook was once a challenger brand, and that social networking was dominated by a company called MySpace. That dominance lasted right up until the moment Rupert Murdoch paid $US580 million for it. Then the combination of Mark

Startup seeks to socialise the solitary art of writing Amazon up-ended the economics of book publishing and — sadly for authors — the economics of writing also. A local startup plans to recast the creative process, from a solitary endeavour into a social one — and this time the authors

It’s the global market more than digital to which companies must adjust Getting in shape for a digital world is only partly about consumers. It’s also about producers. At both ends, a coadjuvancy of digital technology and globalising trade often goes unnoticed in the headline-grabbing achievements of the Googles and

Using digital to draw customers back into the physical realm “Does it always have to be digital?” That’s a question that comes up a lot in marketing, according to Michaela Brockstedt, President of Brandsavvy.buzz and a former VP of Marketing at Westfield in the US — where she lead the

Startup seeks to socialise the solitary art of writing Amazon up-ended the economics of book publishing and — sadly for authors — the economics of writing also. A local startup plans to recast the creative process, from a solitary endeavour into a social one — and this time the authors

It’s the global market more than digital to which companies must adjust Getting in shape for a digital world is only partly about consumers. It’s also about producers. At both ends, a coadjuvancy of digital technology and globalising trade often goes unnoticed in the headline-grabbing achievements of the Googles and

Disruption in professional services markets delivers an incentive to automate The disruption of professional services markets — caused in part by the emergence of digital technologies — is encouraging cloud-based business app providers like NetSuite to accelerate the automation of business processes in the world of suits. According to NetSuite

Digital delivers a fourth wave of transformation to manufacturing says McKinsey & Company In the manufacturing sector they call it Industry 4.0. According to McKinsey & Company, it is a gathering force that needs to be monitored closely and will likely drive changes in company strategy. Indeed the message is

It’s the global market more than digital to which companies must adjust Getting in shape for a digital world is only partly about consumers. It’s also about producers. At both ends, a coadjuvancy of digital technology and globalising trade often goes unnoticed in the headline-grabbing achievements of the Googles and