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When it comes to global engagement, Facebook still rules Most people forget that Facebook was once a challenger brand, and that social networking was dominated by a company called MySpace. That dominance lasted right up until the moment Rupert Murdoch paid $US580 million for it. Then the combination of Mark

China, with a middle class the size of the entire U.S. population, has often been portrayed as the Promised Land for foreign retailers. But even a cursory look at the track records of some well-known brands shows how the country’s complex environment can be a mixed bag. In the last

Using digital to draw customers back into the physical realm “Does it always have to be digital?” That’s a question that comes up a lot in marketing, according to Michaela Brockstedt, President of Brandsavvy.buzz and a former VP of Marketing at Westfield in the US — where she lead the

Disruption in professional services markets delivers an incentive to automate The disruption of professional services markets — caused in part by the emergence of digital technologies — is encouraging cloud-based business app providers like NetSuite to accelerate the automation of business processes in the world of suits. According to NetSuite

Financiers need to get into the digital pond. Now that everyone is talking about it (FT login required), how do we assess the digital challenge for financial services?  One way is to look at what people talk about: one very common “certainty” is the notion of a proprietary channel to customers. 

More than a third of companies will commit 75 per cent of their marketing budgets to digital by 2019 Analytics, digital budgets and mobility will be the areas of greatest disruption and change for marketers over the next five years, according to a report by Accenture. The global study —

Disruption in professional services markets delivers an incentive to automate The disruption of professional services markets — caused in part by the emergence of digital technologies — is encouraging cloud-based business app providers like NetSuite to accelerate the automation of business processes in the world of suits. According to NetSuite

Open Data is already spawning to new businesses and huge value according to McKinsey & Company As much as a third of the three to five trillion dollars of economic value potentially released by the Open Data movement  in the next decade will come from establishing benchmarks to identify areas

When it comes to global engagement, Facebook still rules Most people forget that Facebook was once a challenger brand, and that social networking was dominated by a company called MySpace. That dominance lasted right up until the moment Rupert Murdoch paid $US580 million for it. Then the combination of Mark

Facebook: from shot duck to mobile miracle to ‘New China’ in just one week The week started with a debate over a Princeton study which predicted Facebook’s demise within a few years. (We’ll post our take on that study later this week.) It ended with the revelation that the Social