In this podcast, Timothy Whitfield and Venessa Hunt interview the Grapeshot COO, Kurt Kratchman. This interview takes a journey from Traffic Engineer to Beverly Hills Venture Capitalist and then COO of Grapeshot. The world’s largest live context marketing, insights and Brand Safety companies.
This article follows-on from my previous analysis last week whereby we started to review a number of demand side platforms (DSPs). This article will make better sense if you start by reading the previous article by clicking in this link. The ultimate goal of this test was to review a
When it comes to programmatic ad-tech companies they all seem to have three things in common. (a) The all seem to have more data than everybody else, (b) they all seem to have a longer algorithm than everybody else, and (c) they all seem to have a company founder that
In this episode, Timothy Whitfield, Director of Technical Operations and Venessa Hunt, Head of Mobile interview John Montgomery, EVP Global Brand Safety at GroupM. In this episode we talk about the recent Brand Safety issues with YouTube and also the Big Brands Fund Terror headlines from the Times UK. We
In this episode Timothy Whitfield and John Miskelly interview Phil Schraeder, President & COO at GumGum. We discuss Artificial Intelligence, Brand Safety in Video ads as well as how GumGum can user image recognition to calculate the net worth of branding at sporting events.
Timothy Whitfield and John Miskelly interview the global CEO of SpotX. We talk about SpotX and the role of the publisher Ad-Tech stack consolidating into a single company. We talk about Server Side technology like Ad-Stitching vs Client Side Technology like VAST / VPAID. In the News of the Week
Timothy Whitfield and John Miskelly discuss Dark Social with RadiumOne’s Global President, Kerry McCabe.
In this episode we interview Mike Baker the global CEO of DataXu. Tim, John and Mike discuss Ad-Tech IPOs and also look at some recent news of the week including the recent layoffs at RocketFuel, the possible sale of Rubicon and what Trump means for the Ad-Tech industry.
Mobile SEO strategy is different from desktop or laptop strategy because of the way people interact with their mobile devices. They’ve redefined our way of living: they’re the first thing we grab when we wake up, and the last thing we see before we go to sleep. There’s a strong