Third party cookies

With the online advertising industry in flux, big Australian brands are asking for help in transitioning to fairer and more transparent ways of collecting and using consumer data, according to Liveramp VP of enterprise sales, Deb O’Sullivan. “A lot of the big brands are thinking ‘what does this [online advertising

Google has shared more details on how it plans to replace third party cookies, proposing to group internet users of common interests together, keep explicit browsing history offline, and use a “trusted server” to store ads. The plan is somewhere between Google’s previous pervasive user tracking across the internet and

cookies

Quantcast has released a privacy preference management tool it says will simplify consent management and improve users’ browsing, and is urging local marketers and publishers to respect consumer choices before regulators make them. On Wednesday adtech company Quantcast launched Permisio, an expansion of Quantcast Choice, the popular consent management platform

For adtech and martech to work together, the core focus needs to be the consumer, says Adele Wieser, Regional Managing Director, APAC at Index Exchange.  During a LiveRamp panel discussion entitled Online Identity in a Cookieless World, Wieser posed the question, “How do we make a very consumer-centric approach to

When third-party cookies eventually disappear, brands will need to change their strategies.  During a LiveRamp panel discussion entitled Online Identity in a Cookieless World, Ben Campbell, Nine’s Director of Advertising and Data Products, said that brands are going to have to get much closer to their digital activity — particularly

Cookie, Biscuit

Third-party cookies are foundational to how adtech works today. Adtech is deeply linked to the third-party cookie, but this is all going to change within two years.  At a LiveRamp panel discussion entitled Online Identity in a Cookieless World, Travis Clinger, VP Global Strategy and Partnerships at LiveRamp, said the

The current ecosystem of programmatic advertising is unsustainable, according to the APAC MD of multinational adtech Index Exchange, who has welcomed Google’s decision earlier this month to phase out third party cookies. Adele Wieser, Index Exchange’s regional managing director APAC says privacy was the catalyst for Google’s decision to effectively

Google has decided to phase out third party cookies, the small pieces of code which help to track users as they move across the internet, over the next two years. In the latest Which-50 Minicast, adtech veteran and director at Rex White Consulting Tim Whitfield breaks down the decision and

Last week Google confirmed it will phase out support for third party cookies, saying the tracking tool was no longer compatible with a private internet. The decision effectively means the eventual end of third party cookies and has repercussions for most of the online advertising industry. Google’s Chrome browser dominates

Chrome, far and away the world’s most used browser, is planning to phase out third party cookies within two years, the company announced today. Google admitted its browser’s use of third party cookies, which covertly track users across the web, is now out of step with consumers’ expectations of privacy,