Accenture has announced Mark Green as its new Lead for Accenture Interactive Australia and New Zealand (ANZ), effective immediately. Green is currently Group CEO and co-founder of award-winning creative agency The Monkeys which was acquired by Accenture in 2017. He will maintain his role as Group CEO of The Monkeys.
Businesses need a holisitic company-wide understanding of brand driven from the CEO, not the CMO, argues Adam Ferrier, Founder of Thinkerbell. He said businesses that can get the board and CEO to understand what creativity and brand building is all about will have a strong competitive advantage. “What you need
Accenture Interactive announced today that it will acquire acclaimed New York-based creative agency Droga5, in what is reportedly the largest acquisition for the international consulting firm’s marketing arm, in its 10-year history. According to the statement issued by Accenture, the acquisition will boost the consultancy firm’s capabilities as an experience
Accenture has acquired creative agency The Monkeys and design business Maud to broaden its appeal to CMOs. The Monkeys and Maud staff will join Accenture Interactive. Terms of the transaction were not disclosed. The acquisitions will bolster the full suite of digital customer transformation services Accenture Interactive provides to chief