The Lumery

Marketers are unhappy with the level of integration between the different technology tools they use to do their jobs. It’s an issue Which-50 has been interrogating with marketing executives, experts and analysts over the last three months, as we’ve tried to understand what’s driving a level of frustration with marketing

Australian business software-as-a-service (Saas) customers complain of opaque pricing with hidden costs, implementation challenges, limits on capability and auto-renewals. Security also remains a key concern. Little wonder SaaS vendor are sweating on renewal rates. With Australian companies tipped to spend $4 billion on SaaS products this year, according to figures

Social Media marketing, audience

Vocus Communications has tapped customer data orchestration solution company Tealium and agency The Lumery to build out its martech ecosystem. The aim of the digital transformation is to spearhead customer acquisition as well as customer retention and upsell strategies. Sign up to Which-50’s Digital Marketing Newsletter Vocus Communications selected the