The Guardian

programmatic

Seven West Media’s head of digital, Dan Stinton, has been appointed the managing director of Guardian Australia. Stinton succeeds Ian McClelland, who was recently promoted to be Guardian Media Group’s managing director of corporate development based in London, after five years leading Guardian Australia. Stinton began his career as a

Yesterday the IAB formally announced its ads.txt initiative. This is a small but reasonable attempt to address one small part of the huge ad fraud ecosystem that next year will cost advertisers an estimated $19 billion, and a massive $44 billion by 2022. In Australia, the figure quoted is about $120

Global media group the Guardian has selected OpenX as its programmatic advertising partner to help maximise the true value of its premium publisher’s content. With more than 150 million unique browsers worldwide per month, the Guardian will now use the OpenX Ad Exchange to further monetise their inventory across both