The CMO Survey
The CMO Survey : In the US, marketing’s share of budget grows even as head count declines
Results from the latest The CMO Survey reveal that Covid-19 has accelerated the adoption of digital tools among companies and customers. At a headline level though, the report which studies the views of US CMOs, unsurprisingly reveals well-founded pessimism about the US economy. Respondents were somewhat less pessimistic about the
