teradata

business handshake deal

Cloud analytics company Teradata has appointed Keith Budge to the newly created role of Executive Vice President of APAC and Japan. As Teradata’s head executive in the region, he will also have a strong focus on the Australian business. Teradata delivers data intelligence that enables Australian organisations across a range

Marketing tech is meant to assist merchants in tailoring their offering to consumers but its seems Australia’s biggest online retailers are not getting the message. A study of the country’s 50 top ecommerce sites suggests that generic messaging remains the norm, for now. According to the researchers, “We discovered that

Analytics and marketing applications company, Teradata today announced the acquisition of Appoxee, a mobile marketing Software-as-a-Service provider.  Appoxee will be integrated into the Teradata Integrated Marketing Cloud. The acquisition actually closed on December 17, 2014. Terms of the deal where not disclosed. The company says the acquisition will accelerate its