The adtech industry is too focused on metrics that don’t really matter to its customers and needs to shift its focus to get stronger buy in from senior marketing leaders. To convince CMOs to invest more in programmatic, it is important to map to overall business outcomes as well as

If you didn’t catch the first debate then you can read about it here. The debate was about Full Stack vs. Pure Play and it was presented to a packed house. This time the topic is the following: “Which medium is a wiser investment for advertisers media dollars: TV or Digital?”

“You should really watch some TV,” he said. “You are paying for it.” And I was, but I didn’t really want to watch TV. Paying for it didn’t bother me much, because I was getting the pay TV package as part of a bundle. Subscribe today: Sign up for  Which-50’s


Consumers take a while to fuel, but when they get a tank full all bets are off. That’s one lesson of digital disruption to date. Management consultants refer to it as the boiling frog moment: slow raises in competitive heat go unnoticed – and suddenly the frog is cooked. Cable

H.G. Wells  artilleryman in War of the Worlds said it all. “This isn’t a war. It never was a war, any more than there’s war between man and ants.” Imagine how those comfortable, well paid TV execs are feeling. An alien invasion has just wiped out their finest audiences and

The internet is eating television as we know it… or at least as those of us old enough to remember F-Troop and Gilligan’s Island remember it. For anyone under the age of 30 it’s business as usual. Business Insider carries a great report on the state of the television industry