Magnite debuts today on the Nasdaq, following the merger between Rubicon Project and Telaria in April 2020 to create what the companies claim is the largest independent sell-side advertising platform. The merged entity combines Rubicon Project’s expertise as a scaled programmatic exchange with Telaria’s CTV capabilities, according to the parties.
American adtechs Rubicon Project and Telaria today announced they are merging to create the “the world’s largest independent sell-side advertising platform” with a focus on connected TV. The companies agreed to an all stock deal that will see Telaria stockholders expected to own approximately 47.1 per cent and Rubicon Project
Nine has beefed up its audience reporting and has signed a partnership with programmatic player Telaria which will offer marketers and their agencies a new way of buying Nine’s video inventory. Tremor Video rebranded as Telaria in September last year and is a sell-side software platform to monetise and manage