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Tealium has added machine learning to AudienceStream, its Customer Data Platform (CDP). Called Tealium Predict ML the company says it is designed to enable marketers to orchestrate real-time customer data, for instance by identifying buyers that are most likely to make a purchase or a segment most likely to churn.

Tealium this week announced a built-in machine learning technology for Tealium AudienceStream, its market-leading Customer Data Platform (CDP). The company says its service offers machine learning insights across the entire tech stack through the creation of more intelligent audiences. Webinar: Can I Trust You? Building Customer Trust into Better Experiences. Register today!

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Tealium, the leader in real-time customer data orchestration solutions, appointed Chris Russell as managing director of Australia and New Zealand (ANZ). Russell joins Tealium from InfoTrust where he was head of sales for Australia and responsible for launching and building the go-to-market strategy for several new products and services. He

Teams in America’s National Basketball Association have increasingly been turning to data and analytics to optimise their playing strategies and identify otherwise underrated players. But the trend is also on the rise in NBA marketing departments and has helped one team improve its ad spend 177 per cent. During ADMA’s

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Tealium has appointed Nic Dennis as the new vice president and general manager of Asia Pacific. In his new role, Dennis will oversee growth across Asia Pacific, working closely with Tealium’s strategic partners and helping drive customer success. Based in Sydney, Dennis will also be responsible for increasing Tealium’s growth

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Data platform company Tealium is positioning itself as an AI enabler on three fronts: data preparation, using machine learning to identify audiences and, activating those insights through marketers’ digital channels. “We are not an AI company, we are an AI enabler,” Tealium’s CEO Jeff Lunsford told Which-50 during a recent

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Vocus Communications has tapped customer data orchestration solution company Tealium and agency The Lumery to build out its martech ecosystem. The aim of the digital transformation is to spearhead customer acquisition as well as customer retention and upsell strategies. Sign up to Which-50’s Digital Marketing Newsletter Vocus Communications selected the

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Customer data orchestration solution company Tealium has hired Mandy Eyles as the new head of channel partnerships for Australia and New Zealand. In her role she will continue to expand the partner ecosystem in Australia and focus on driving strategic value with agencies, consultancies and technology partners, by leveraging Tealium’s

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Digital transformation is not an add-on strategy. That’s the view of Tealium CMO Adam Corey, who believes this realisation has finally sunk in with CEOs across the globe who, he says, are taking a much more direct role in leading the change. As power leeches out of the increasingly permeable

Tealium, has announced the availability of its Australian data centre, a necessary development following rapid expansion in the APAC region.. The company said its Australian data centre ensures Australian clients can meet local storage compliance and governance requirements for real-time customer data. Sign up for Which-50’s Irregular Insights newsletter The