There was a little blip of a transaction last week which might go unnoticed by many, but may just herald a shift in momentum for where marketing dollars will be best spent in our futures. Last week, another great Aussie success story was acquired by a global behemoth when ad-serving
Catch Group’s paid membership service, which includes free shipping on certain orders for a monthly fee, now includes Kmart and Target stores. Kmart Group, which includes both the traditional retailers, acquired online only Catch Group earlier this year for $230 million in a move it said would bolster its digital
All of Kmart Group’s IT staff and 80 per cent of its non-technical head office employees are expected to complete training in Amazon Web Services by December, under a new “Cloud Guild” announced today by the public cloud provider. Kmart says the training will make Kmart Group one of the
Social media platform Facebook has launched a new way for advertisers to further target audiences, called Partner Categories. Launching first in Australia throughout the APAC region, the new offering allows advertisers to target audiences based on people’s interests when they’re not on Facebook. The offering creates targeting clusters created by Facebook’s
The recent launch of the Missoni for Target collection in Australia certainly had an Applesque moment, with customers excitedly queuing from as early as 5am outside their local store. Meanwhile, more eager customers were waiting for the collection to launch online, their personalized wish list at the ready to shop.
Marketing technology provider Marketo has launched the Marketo Institute — a research and education initiative aimed at building capabilities and expertise around digital marketing practice and, eventually, bridging the industry’s digital capabilities gap. The initiative is a long-term play aimed at overcoming one of the biggest impediments to a successful