Taboola says its acquisition of Outbrain broke down because, after reviewing financial information, the original terms did not benefit its shareholders enough. Outbrain has declined to expand on the details of the breakdown. The two rival advertising platform companies announced a $US 850 million “merger” in October last year which
Advertising platforms Taboola and Outbrain have reportedly called off their $US 850 million merger nearly a year after announcing it, with sources citing the weak advertising market since COVID-19 struck as a major factor. A formal announcement has not yet been made but is expected in the coming days. Neither
Google, Amazon and several large adtechs are helping fund the spread of disinformation about COVID-19 by placing unknowing brands’ advertisements on websites with false claims about the pandemic, according to a new report. The Global Disinformation Index, a UK government-backed group seeking to combat the spread of disinformation online, published
Taboola has expanded its content recommendation network well beyond the widget at the bottom of a publishers’ articles that suggests reading content from elsewhere on the web. It’s next focus is delivering native content to more smartphones and their lockscreens. The 11-year-old Israeli company, which is now headquarter in New
Taboola has formed a strategic partnership with Reddit which will give publishers using Taboola data on how their content is performing on “the front page of the internet.” Taboola’s Newsroom product aggregates reader information across the Taboola network to give editorial teams real-time insights and trends on their news stories.
The strategies put in place now by digital publishers will determine the winners and losers over the next few years. That’s the view of Adam Singolda, founder and CEO of Taboola, who is overall optimistic about publishers’ futures even as Facebook and Google hoover up most of the new digital
Content amplification specialist Taboola has launched a continuous-scrolling feed service for publishers, that lets users scroll infinitely after reading an article through information which — its algorithms suggest — matches the reader’s interests. The content can include in-feed videos, products, app downloads, and more. Put this is your feed: The release comes
Better late than never. Content amplification platform Taboola finally opened an Australian office, years behind its main competitor Outbrain. The two companies initially dominated the market for content amplification by virtue of the relationships they built with publishers around the world. Take our Which-50 reader survey and go into the draw