Tableau

Tableau Software

CRM giant Salesforce has completed its US$15.7 billion acquisition of Tableau, the biggest deal in the company’s history. Announced in June, the deal gives Salesforce greater analytics and data visualisation capabilities as it pursues its Customer 360 strategy. Breakfast event: Who wins and who loses when TV meets programmatic technology?

As a practitioner, I hated the first week of the month. It meant I had to lead my team of smart, capable marketing analysts through a never ending, difficult slog known as… REPORTING WEEK. Ah, yes. If you’ve served marketing analytics in any capacity, you’ll know what I mean. The

Yeah, you read that right. In a deal that eclipses its acquisition of Mulesoft last year, Salesforce has announced it will spend $15.3 billion on data visualisation business Tableau. That’s more than two and a half times what it paid for Mulesoft. The news comes just days after Google revealed

Supermarket giant Woolworths has signed on to use Tableau’s data reporting and visual analytics software. The agreement will enable employees across Australia’s leading retailer to analyse data for fast, real-time decision making. Sign up for Which-50’s Irregular Insights newsletter Woolworths will rollout Tableau in a staged deployment in the coming

ROI investment marketing charts analytics

Marketers are moving away from vanity metrics such as web traffic or page impressions as a measure of success. Instead with C-suite executives more demanding of real ROI proof points, the shift is on to use data and analytics to chart performance. A Boston Consulting Group (BCG) study showed that the most

Almost all businesses today are digital businesses. Many operate 24 hours a day, seven days a week. In such an environment, knowing and understanding your customer is more important than ever. Marketing comprises up to 50 per cent of enterprise value, and up to 85 per cent market capitalisation of

data driven analytics numbers figures stats

The evidence of the profitable impact of data on decision-making is undeniable — largely because it is based upon real data. As early as 2013, research by Andrew McAfee and his team at Centre for Digital Business found that the organisations most strongly focused on data-driven decision making had four

data, graph, digital, analytics

The 2018 State of the CIO report from IDG found that while strategic goals for CIOs have increased across the board, functional duties have all but vanished. This leaves today’s leaders to perform challenging balancing acts in order to accomplish work that’s both transformational and operational. Though the end game to transform,

Swinburne University

The digital era has brought new challenges for universities. As well as the ever-rising set of expectations from their students, the tertiary education sector is under pressure to turn out graduates who are ready and able to work in digital businesses. If they don’t respond, universities risk becoming irrelevant as