The programmatic advertising market is “ripe for reformation” after a landmark UK study revealed around half of the money advertisers spend never reaches publishers and around one third of the programmatic supply chain cost is “unattributable”. The report [pdf], prepared for UK advertiser industry group, the Incorporated Society of British
Blockchain and IoT technology will enable $31 billion in food fraud savings globally by 2024 by immutably tracking food across the supply chain, according to research from Juniper, which identifies IBM, SAP and Oracle as leaders in the area. Substantial savings in food fraud will be realised from 2021 and
Fears of geopolitical instability may impact the global offshore services market, as sourcing, procurement and vendor management executives review their options to mitigate risk, according to Gartner. According to the report “Mitigate Offshore and Nearshore Service Delivery Location Risks Created by Geopolitical Instability” the offshore outsourcing market has been relatively
Blockchain has been heralded as a transformative and potentially disruptive technology. However, many are hesitant about the practical application of blockchain outside of limited use cases. The key to early success is matching blockchain to an appropriate business model, according to Stephen Moore, SAP Australia and New Zealand Executive Director.
Australians love shopping online. The evidence is in the data, with NAB showing that last year Australians spent close to $1.95 billion via digital channels. But Australians are also world leaders when it comes to abandoning their shopping carts. So what’s going on? There are some common obstacles causing consumers
The quest for highly personalised multichannel marketing is putting pressure on supply chains, according to SAP Head of Digital Core, APJ, Paul Marriott. However, the application of emerging technology, like the Internet of Things (IoT) is helping to alleviate the pressure, he said. “We’re seeing these technologies in this multichannel
Chief Supply Chain Officers have an opportunity to take on a more strategic role inside their companies, but around two thirds of CSCOs view themselves as a support function. According to research from Accenture, 71 per cent of supply chain leaders believe that by the end of 2020 the supply
Shipping giant Maersk has teamed up with IBM to develop a blockchain-based system designed to streamline global trade. The two companies have formed a joint venture — 51 per cent owned by Maersk — to commercialise the blockchain platform they began working on in June 2016. The companies want to