strategy

The rapid adoption of omnichannel marketing executed through programmatic media buying has brought the challenges of brand safety, ad fraud, and viewability into sharp relief, but sometimes for the wrong reasons. In 2017, brand safety became a hot topic when ‘The Times’ accused Google of running their brand messaging on

robot AI plan

Artificial Intelligence (AI) continues to drive the technology discussion of numerous organisations. Many of our clients want AI solutions, but first want to know exactly what it is, how to integrate it into their existing technology stack, and what use cases demonstrate the most value. If you still cringe at

From responsive social marketing to viral videos, Dark Social is one of the developments to occur in social marketing that I have been most optimistic about in recent years. I’m optimistic about Dark Social because it could expand social-led thinking from beyond the social networks into the sphere of Customer Experience.  By doing so, social

The identity of the corporate strategist has been evolving since the 80s, yet a new paper by McKinsey has highlighted the need for a more holistic consideration of their role if organisations are to tackle the challenges of doing business today. Called “Rethinking the role of the strategist” the report

Retailers are beyond the technology tipping point, according to Devin Wenig, president of eBay Marketplaces. In a recent interview with McKinsey and Company and available as a series of seven small video grabs, Wenig tells the management consultants, “I think the last two years in particular have been extraordinary in

Two of the top names in the Australian digital industry – Malcolm Alder and John Butterworth – have  combined to launch Orchestrate, a new digital strategy business with deeply embedded links into the digital agency industry association AIMIA. Prior to Orchestrate, Butterworth – a high profile veteran of dotcom 1.0

From his office in Palo Alto, California, SAP global CMO Jonathan Becher fires up his corporate dashboard and in near real time he can interrogate how each of the software giant’s hundreds of products are performing in each of the 140 countries where it operates. Perhaps more importantly when he

To effectively tap into the digital opportunity and succeed, organisations need a sound digital strategy. The digital strategy would encompass how the organisation would leverage internet, mobile, social and related technologies to serve its customers. The strategy would not only cover what features/capabilities the organisation delivers for its customers but