Steve Lucas

Marketo has appointed former SAP execuitve Mika Yamamoto as global president of the marketing tech company. Her resume also includes stints at Amazon, Microsoft and Gartner. Yamamoto joins Marketo from SAP where she was the company’s first Chief Digital Marketing Officer (CDMO) driving the digital transformation of the technology giant’s

Steve Lucas, Marketo, Marketing Nation

It’s time to tear up the rulebook, says Marketo CEO Steve Lucas. He made the comments in an interview with Which-50 at the company’s recent annual user conference in San Francisco. Almost two years after being acquired by private equity firm Vista, Marketo has invested hundreds of millions of dollars

Google Cloud

Marketo has revealed more details of its multiyear alliance with Google Cloud, announced last year. The two companies are working together to create new products that make marketers’ lives easier by using Artificial Intelligence (AI). Leveraging Google Cloud’s machine learning technology, Marketo is working with Google’s experts to create new

Steve Lucas, Bizible, Marketo

In the largest acquisition in the company’s history, martech company Marketo has acquired Bizible, a provider of marketing performance management software. The acquisition combines two companies with complementary technologies and analytics, designed to allow organisations to seamlessly link revenue back to marketing investment. The announcement was made on stage in front

digital transformation

Culture,  an often intangible and nebulous construct, is nevertheless the reason why digital transformation projects sink or swim. That’s the view expressed by industry leaders to Which-50 this week in a series of media events and roundtables in Sydney, and interviews with CEOs in the US and Singapore. “Culture is

Marketing automation provider Marketo has suffered its second major outage in four months. The company’s services went down for several hours yesterday. According to Marketo CEO Steve Lucas “firewall issues from of one of our datacenters was [the] root cause.” “We knew the moment the network and firewall issue arose,

retail, shopping, smartphone

In the race for buyers’ attention marketers cannot escape the law of diminishing returns and must start thinking about value, not volume. That’s the view of Marketo CEO Steve Lucas, who was speaking at the Marketo Marketing Nation Summit in San Francisco last week. Sign up for Which-50’s Irregular Insights

Marketers need to “stop living a lie” and reassess the metrics they use to determine the success of their digital campaigns. That’s the view of Steve Lucas, the new CEO of Marketo, who stepped into the top job at the marketing software company in October 2016. Take our Which-50 reader