Stephanie Buscemi

E-mail Marketing

Marketing transformations will take on new urgency as companies look to connect and build trust and improve customer experience in uncertain times, according to new research from Salesforce.  Salesforce’s sixth annual State of Marketing report is based on data from nearly 7,000 marketing leaders across the globe including 300 respondents

Salesforce has unveiled its new customer data platform (CDP) which will be available in beta later this year. The technology is billed as a mechanism that will allow marketers to finally achieve the single view of the customer. Gartner defines a CDP as “a marketing system that unifies a company’s