Starcom

appointment, job, network,

Starcom has appointed Mark Duffy to the newly-created position of National Head of Digital, effective immediately. Joining the agency’s national leadership team, Duffy is charged with connecting digital, performance and data insights with technology platforms and marketing intelligence solutions to drive business and human outcomes. “As the Human Experience Company,

smart home automation future technologies

As homes begin to act more as intelligent agents, consumers will expect more personalised and relevant levels of service, which Graeme Wood, head of futures and product at Starcom, dubbed as “hyperservice”.  Starcom recently conducted an experiment giving four Australian families various technologies such as smart speakers and smart fridges,

Starcom will take over four Australian households and transform them into connected smart homes, in a research project designed to uncover how smart technology will change consumer behaviour, and the commercial opportunity for brands. On announcing The Future of Connected Living research project, Starcom CEO, Toby Barbour said, “We’re experiencing

Amazon box

Australians’ attitudes towards Amazon’s local service are improving, but a pared back Prime offering is limiting the speed of Amazon’s growth, according to new research. Visits to Amazon Prime pages spiked 324 per cent and sign-ups to a 30 free day trial surged 377 per cent on Amazon Prime Day,