spotify

There hasn’t been much good news out of publishing and media since the Great Recession, but one segment, recorded audio, is exploding everywhere, all at once. The US audiobook market recored 47 per cent year on year growth in the last twelve months. Audible Australia recently announced an aggressive push

spotify

The rivalry between Spotify and Apple has taken a legal turn. The audio streaming giant has filed an antitrust complaint with the European Commission against Apple, claiming its App Store purposely limits choice and stifles innovation at the expense of the user experience. In a post, Spotify CEO Daniel Ek

Advertising across digital audio platforms is maturing, with media buyers regularly placing ads in streaming services, experimenting with dynamic creative formats and beginning to embrace podcasts. 87 per cent of media buyers used ads within streaming services in 2018 according to IAB Audio Advertising State of the Nation Report which

Spotify is ramping up its podcasting division by acquiring Gimlet Media and Anchor. The company did not disclose how much it paid for each start-up, however Recode reported the Gimlet Media deal was around US$230 million. Gimlet is known for its independent podcasts such as Startup and Reply All, and

Spotify and Nielsen have extended their relationship to now include the adoption of Nielsen Brand Effect across Spotify in several markets across the globe including Australia. According to the announcement, this will allow marketers to measure and optimise their national advertising on Spotify and gain a deeper understanding of how

Spotify, iPhone, music streaming, smartphone

Spotify Ad Studio has launched in Australia, providing the tools businesses need to create and manage audio campaigns in minutes in a simple step-by-step process, with flexible budget options for small and medium-sized businesses. Sign up to Which-50’s Digital Marketing Newsletter The product allows advertisers to quickly create an audio

Spotify, iPhone, music streaming, smartphone

While competition online starts the same way as that in offline markets, my research shows it often settles very differently online. Both have seen lots of competitors emerge in a new area underpinned by new technologies. But online, consolidation ends in a high-stakes winner-takes-most “title fight” between the two strongest

Podcasting is not the new black. Podcasting is not growing up, nor having its Golden Age. Podcasting is doing just fine, doing what it has always done: serving up tightly focussed content to self-selecting niche audiences. The witless hysteria of recent weeks, mostly inspired by a New York Times article,

Subscription services have replaced downloads in the US as the largest revenue source for the music industry. Apple Music hasn’t quite cannibalised iTunes yet, but the trend line is indisputable. The Recording Industry Association of America has just dropped figures for 2015, and the biggest profit centres for music companies