Australia’s external spending on cybersecurity products and services grew by eight per cent to A$3.9 billion in 2018, compared to six per cent growth in 2017, according to a new AustCyber report.  Global spending for cybersecurity will continue to soar over the next eight years by 88 per cent with

This week Australian retailers of all varieties are offering Black Friday discounts, but the growing popularity of the sale, which originated in the US, has created new competitive pressures for local retailers. The drive for these types of sale events came originally from the retailer according to David White, national

Westpac has partnered with Coupa, a leader in Business Spend Management (BSM), to help businesses more efficiently manage their spending within a comprehensive cloud platform. The partnership enables customers to reduce risk, improve compliance, automate manual and inefficient tasks, and ultimately, deliver cost savings to the business, the bank said.

ROI investment marketing charts analytics

Marketers are moving away from vanity metrics such as web traffic or page impressions as a measure of success. Instead with C-suite executives more demanding of real ROI proof points, the shift is on to use data and analytics to chart performance. A Boston Consulting Group (BCG) study showed that the most

When it comes to online shopping, and despite the wide variety of opportunities Australian customers demonstrate a clear preference for particular types of purchases. According to the 2018 SAP Consumer Propensity Report, travel, fashion and entertainment top the online shopping list. Among those surveyed, 72 per cent are buying flights,

Ecommerce spending on desktops and mobiles grew another 14 per cent in in the US year over year, heralding the 18th consecutive quarter of growth according to new data from comScore. In its latest report, called “State of the U.S. Online Retail Economy in Q1 2015”, comSore states that “While

Spending on information technology around the globe will reach $3.8 trillion this year, up 2.4 per cent according to Gartner. While that looks like a steep decline on an earlier forecast of 3.9 per cent, most of the reduction is due to a currency adjustment due to the strengthening US

Australia’s third annual Click Frenzy kicks off on 18 November, ushering in the holiday shopping season. This year Adobe is predicting that Australians will spend $A189 million in just the first 24 hours. Increasingly those purchases will be made on mobile. By the end of the year, eight per cent

Predictions are always a bad idea where technology is involved, but that doesn’t stop people making them and — these days on social media — sharing them. So it proved this week, as a tweet by the World Economic Forum was the most active social share in our weekly digital

Kenshoo research has identified significant increases in spending on search and social advertising in Q2 2014: search advertising is up 25 per cent and social advertising is up 51 per cent year-over-year (YoY) across its client base. The company has over 6000 clients who spend over $US2.5B. According to Ruud