social media

Facebook made several attempts to break into the dating market over the years, none of them successful, but now LGBTI dating app TAIMI wants to evolve into a social network. The early experience suggests it may have better luck. According to founder Alex Pasykov, who also previously launched another dating

The Cambridge Analytica scandal alerted millions of social media users around the globe to how easily their data could be harvested and used for purposes they neither consent to nor imagined. But while the scandal sparked a wave of new privacy legislation around the globe, the movement has had little

Facebook’s newest ecommerce play has the potential to radically shake up the digital marketing and retail landscapes, according to retail expert Nathan Bush. Unveiled last week, Facebook Shops is a new set of commerce tools that allow retailers to set up online storefronts on Facebook and Instagram. In this week’s

Just over 50 per cent of Australians believe brands should not advertise as normal in the current COVID-19 climate, according to a new Hootsuite and We Are Social April Global Statshot report.  The research shows only 48 per cent of Australians want brands to advertise as normal. However, global data

As concerns over the coronavirus pandemic grow, Australians are banding together on social platforms to share resources and mitigate the challenges of self-isolation. Medical authorities are also leveraging the platforms to disseminate information more quickly and credibly than in the past. Nextdoor, a social platform designed for neighbours in the

In November 2002, when SARS, a respiratory virus broke out in southern China, 774 people died and 8,098 were infected. Nearly 17 years later in December 2019, the Novel Coronavirus was first identified in the Wuhan province, a similar respiratory illness to SARS.  At the time of publishing there are

Online platforms have empowered aspiring artists to distribute music independently rather than through a label. However, new research into the music industry shows a successful career takes more than just a moment of social media magic. Platforms such as Instagram, YouTube and Spotify enable ordinary people to release their music

social media, smartphones

The wild west of social media is coming to an end. A report looking ahead at digital trends in 2020 warns marketers that new rules and laws are being implemented by authorities, creators and users on social media platforms.  Social creative agency We Are Social’s report Think Forward argues that both

When it comes to data protection and the fear potential customers might have about their data, Julien Lesaicherre, director – global head of sales at Workplace by Facebook ensures that this platform and Facebook are separate companies.  He said the business isn’t a social media platform per se and has

Globally, advertisers will spend more on social media platforms than print for the first time this year, according to forecasts from Zenith, which is predicting a surge in the social channel.  Overall ad spend growth rates are slowing, however, particularly in Australia, and Zenith has downgraded its forecasts from earlier