social media

Facebook’s newest ecommerce play has the potential to radically shake up the digital marketing and retail landscapes, according to retail expert Nathan Bush. Unveiled last week, Facebook Shops is a new set of commerce tools that allow retailers to set up online storefronts on Facebook and Instagram. In this week’s

Just over 50 per cent of Australians believe brands should not advertise as normal in the current COVID-19 climate, according to a new Hootsuite and We Are Social April Global Statshot report.  The research shows only 48 per cent of Australians want brands to advertise as normal. However, global data

As concerns over the coronavirus pandemic grow, Australians are banding together on social platforms to share resources and mitigate the challenges of self-isolation. Medical authorities are also leveraging the platforms to disseminate information more quickly and credibly than in the past. Nextdoor, a social platform designed for neighbours in the

In November 2002, when SARS, a respiratory virus broke out in southern China, 774 people died and 8,098 were infected. Nearly 17 years later in December 2019, the Novel Coronavirus was first identified in the Wuhan province, a similar respiratory illness to SARS.  At the time of publishing there are

Online platforms have empowered aspiring artists to distribute music independently rather than through a label. However, new research into the music industry shows a successful career takes more than just a moment of social media magic. Platforms such as Instagram, YouTube and Spotify enable ordinary people to release their music

social media, smartphones

The wild west of social media is coming to an end. A report looking ahead at digital trends in 2020 warns marketers that new rules and laws are being implemented by authorities, creators and users on social media platforms.  Social creative agency We Are Social’s report Think Forward argues that both

When it comes to data protection and the fear potential customers might have about their data, Julien Lesaicherre, director – global head of sales at Workplace by Facebook ensures that this platform and Facebook are separate companies.  He said the business isn’t a social media platform per se and has

Globally, advertisers will spend more on social media platforms than print for the first time this year, according to forecasts from Zenith, which is predicting a surge in the social channel.  Overall ad spend growth rates are slowing, however, particularly in Australia, and Zenith has downgraded its forecasts from earlier

The AMAA announced the establishment of a new industry council for the Australian influencer marketing community under the banner of AIMCo (Australian Influencer Marketing Council) to support the channel. The new council provides a platform for companies working in the influencer marketing channel to work within a collaborative forum to

Fivecast, an open-source data analytics company, has secured a $4 million investment round from Main Sequence Ventures’ CSIRO Innovation Fund and the South Australian Venture Capital Fund (SAVCF). This round will drive international expansion and product growth for the company’s key product line, Fivecast Insight.  Fivecast Insight uses machine learning