social media

In November 2002, when SARS, a respiratory virus broke out in southern China, 774 people died and 8,098 were infected. Nearly 17 years later in December 2019, the Novel Coronavirus was first identified in the Wuhan province, a similar respiratory illness to SARS.  At the time of publishing there are

Online platforms have empowered aspiring artists to distribute music independently rather than through a label. However, new research into the music industry shows a successful career takes more than just a moment of social media magic. Platforms such as Instagram, YouTube and Spotify enable ordinary people to release their music

social media, smartphones

The wild west of social media is coming to an end. A report looking ahead at digital trends in 2020 warns marketers that new rules and laws are being implemented by authorities, creators and users on social media platforms.  Social creative agency We Are Social’s report Think Forward argues that both

When it comes to data protection and the fear potential customers might have about their data, Julien Lesaicherre, director – global head of sales at Workplace by Facebook ensures that this platform and Facebook are separate companies.  He said the business isn’t a social media platform per se and has

Globally, advertisers will spend more on social media platforms than print for the first time this year, according to forecasts from Zenith, which is predicting a surge in the social channel.  Overall ad spend growth rates are slowing, however, particularly in Australia, and Zenith has downgraded its forecasts from earlier

The AMAA announced the establishment of a new industry council for the Australian influencer marketing community under the banner of AIMCo (Australian Influencer Marketing Council) to support the channel. The new council provides a platform for companies working in the influencer marketing channel to work within a collaborative forum to

Fivecast, an open-source data analytics company, has secured a $4 million investment round from Main Sequence Ventures’ CSIRO Innovation Fund and the South Australian Venture Capital Fund (SAVCF). This round will drive international expansion and product growth for the company’s key product line, Fivecast Insight.  Fivecast Insight uses machine learning

Social media has a valuable role to play in improving service design for government departments and agencies, as well as in social media monitoring for reputation management and crisis management. Its benefits are described in a paper by KINSHIP Digital called How to Deliver the Three Primary Use Cases of

facebook social media app

Despite all the privacy and data controversies surrounding Facebook in the past year it is still the most widely used social media site in Australia, according to new Roy Morgan research. At the beginning of 2019, Facebook had more than 17.1 million users visiting the site in a four week

marketing advertising digital marketing millennials social media smartphone

The statement ‘millennials do not trust advertisers’ is lazy and incorrect according to a number of industry professionals who spoke at the Zenith Marketing to Millennials event last week. The panel, hosted by Zenith CEO, Nickie Scriven, featured speakers Kim Portrate, CEO of ThinkTV; Carolyn Bollaci, head of agency at