Social Commerce

Facebook Shops will roll out in Australia in the coming months, giving local businesses the ability to set up online storefronts on Facebook and Instagram.  The new commerce tool from the social media giant was announced overnight and features a new checkout, shopping tab, and shoppable live streams which will

Instagram application on Apple iPhone X

Social commerce has grown rapidly in Australia, according to the PayPal mCommerce Index 2019. Almost a fifth of (18 per cent) of surveyed businesses are now selling via social media, an increase of 38 per cent YoY. An additional 21 per cent of businesses indicated they intend to sell via


Eighteen months ago the idea of social commerce, selling via a social media platform, was dismissed as too Amway-esque, ie if you try to sell to your friends they’ll get sick of you pretty quickly. Instead of conversions, engagement was the name of game and brands focused on building their