As the market matures, the growth of internet ad spend in Australia is expected to slow down dramatically, dropping from 12 per cent to 3 per cent by 2021. That’s according to new ad spend forecasts released by Zenith. “Internet ad spend grew 12 per cent in 2018, but a

Where voice commerce currently lacks, social commerce excels, is the key takeout from Episerver’s third-annual Reimagining Commerce report released overnight. Consumers indicating they used a voice-assisted device such like Amazon Echo or Google Home to research before a purchase has risen 83 per cent year-over-year, despite prevailing security concerns, according

Australia is the country that trusts social media the least, according to the 2019 Edelman Trust Barometer. The annual report found Australia, alongside France, is the least trusting country globally in social media — 26 per cent compared to the global average of 43 per cent. Now in its 19th

Social media plays an integral part when it comes to the relationship between consumers and brands.  These social channels are more than just posting a status or image on branded pages. Marketers are using them to interact with their customers and get feedback about their products. Social media gives the


Attribution will continue to remain aspirational in 2019, according to Kieley Taylor, Managing Partner, Global Head of Social at GroupM. But brands may be able to learn from China’s largest social media network, WeChat. The Chinese app has evolved far beyond messaging and is used to facilitate banking and payments,

An interesting data point from the number crunchers at Adobe: social media is generating more traffic for retailers but those visitors aren’t converting into sales. Social media revenue-per-visitor (RPV) has dropped 11 per cent since the third quarter of 2016, despite rising referral traffic from social networks to retailers’ sites,

Social media management company Sprout Social has released a report showing that 90 per cent of people surveyed have used social media platforms in some way to communicate directly with a brand, the problem is that brands are ignoring the majority of these consumer communications. People on social want a response to

As customers engage with different advertising channels, marketers have been searching for innovative ways to identity them and market to them in a more personal way. One challenge has been around the friction involved in obtaining a customer’s personal information and permission to contact them. If the ask is not

DeepDive : Asia Pacific’s most influential voices in the Smarter Cities social stream. Business tends to get poked with the sharp end of the digital transformation stick, while consumers tend to pick up the pennies that spill out of all of those disrupted pinatas. There is often less focus on the

Marissa Mayer’s mea culpa straight out of the social media playbook: “We really let you down this week” So it’s not all Vogue covers after all. Yahoo has had a bad week. In brand terms probably one of the worst it has had since the arrival of Marissa Mayer over