r/SocialMediaBrandsInAU just gained a new member. Social news aggregation site Reddit has announced today it will set up shop locally, with a dedicated Australian based office. Led by David Ray, the current General Manager for Digital Platforms at WooliesX, the local arm will be a wholly owned and operated team

Versace show, Runway, Fall Winter 2020, Milan Fashion Week, Italy - 21 Feb 2020

Move over NFTs, there’s a new way for cashed up kids to spend their hard earned. Luxury handbags are a status symbol recognised the world over. Now, they’re getting the digital treatment. Global fashion powerhouse Gucci made headlines recently with a transaction for one of its popular Dionysus bags, usually

Online platforms are creating more opportunities for filmmakers to break into the industry, reach large audiences and make money as traditional gatekeepers are disintermediated. In the latest example, last week Screen Australia and Snapchat launched a new initiative that will initially provide up to two teams with $15,000 and flights

Digital measurement platform DoubleVerify announced a partnership with Snapchat to authenticate ad viewability and prevent digital ad fraud and sophisticated invalid traffic (SIVT). The new partnership allows brands to authenticate the quality of Snapchat campaigns using DV’s viewability and fraud verification technology and data, helping to maximize campaign effectiveness. Webinar: Can

A series of privacy scandals which plagued Facebook in 2018 hasn’t impacted the number of Australians using the platform. According to the the eighth annual Digital 2019 report commissioned by Hootsuite and We Are Social, Facebook has 16 million monthly average users in Australia, the same number as 2017 and

Snap shares soared over 25 per cent following Q4 2017 financial results which revealed strong growth in daily active users (DAU) and higher than expected revenue. WHICH-50 Reader Survey: Help us improve Which-50 by taking our annual reader survey. You can also win prizes including Google Home, Google Home Mini,

In its first quarterly results since going public Snap’s revenue grew 286 per cent year-on-year but still missed Wall Street expectations. For the quarter ended March 31, 2017, Snap reported revenue of $149.6 million, up from $38.8 million in during the first quarter of 2016. However analysts were expecting revenue

The shares of Snap will start to trade on the US markets today. The IPO price of $17 per share values the company at about $24B. Based on interest in the shares (they were ten times over-subscribed), the value of the shares, and the company, are likely to rise substantially

Snapchat owner Snap will list at a price of $17 a share, initially valuing the business at $23.6 billion, higher than Google for it’s IPO and in fact the third highest dotcom IPO valuation – behind Alibaba  ($167bn) and Facebook ($104bn). All the usual suspects are involved in the event including;

Snapchat emerges as the number 3 social media app The Internet is fueled by yoof, or “millennials” as the Americans like to call them. Researchers are constantly sifting through the entrails of their digital behaviour, trying to determine what they can tell us about the future. So what to make