Buy-side advertising platform Sizmek has appointed two senior executives to help drive the growth of Sizmek’s expanding APAC operations. Paul Kent has been appointed Commercial Director, APAC and Heidi Monro as Sales Director, NSW. Sign up for Which-50’s Irregular Insights newsletter The two appointments are the first senior hires under
Adtech firm Sizmek today announced the appointment of experienced media and advertising industry executive, Peter Hunter as General Manager to lead the company’s Asia-Pacific business. Hunter has more than twenty years’ experience in advertising and media, having held senior agency and digital technology leadership roles in Australia and Southeast Asia.
Marketers are struggling to get the balance right between great creative and data-driven digital advertising. According to a new report from adtech company Sizmek, 67 per cent of marketers believe that the “digital growth in advertising has come at the expense of the quality of creative”. The study, Marketers Survey
Brands need to ask some pointed questions to ensure they are getting real value from demand-side platforms (DSP). That’s the view of Timothy Whitfield, the new VP, strategic solutions, Sizmek APAC. Whitfield is one of the best-known technologists in the local adtech sector and made the move from GroupM to
As brand advertising takes on more of the characteristics of performance, inevitably there will be a push to more directly attribute sales to a category of marketing spend that has avoided such scrutiny in the past. We asked sell and buy-side marketers around the region how likely this is. The future of advertising is
Buy-side adtech Sizmek is today launching a bundled suite of programmatic creative solutions, enabling brands and agencies to easily execute relevant, personalised advertising at scale. The company said it would provide advertisers and agencies with different bundle options that include creative production services, media execution and dynamic creative optimisation (DCO)
PubMatic, a sell-side platform and Sizmek – which describes itself as the largest independent buy-side advertising platform – have announced a global supply path optimisation (SPO) partnership. Sizmek will include PubMatic in its network of preferred publisher platforms. This should help consolidate programmatic ad spend, providing agencies and advertisers with
Artificial Intelligence will make programmatic ad buying smarter. Specifically, it will help determine when and where to best place an ad across the 300 billion real-time marketing observations that occur in programmatic advertising exchanges daily. That’s the view of Nikos Acuña, the newly appointed Chief Visionary of adtech company Sizmek.
Buy-side advertising platform Sizmek wants to raise the bar for transparency in the programmatic industry by promising “total transparency” for advertisers across its platform. To help agencies and advertisers gain a clearer understanding of campaign performance and cost, Sizmek is offering transparent pricing across its media, creative, data, technology, and
Buy-side advertising platform Sizmek announced its partnerships with DoubleVerify, comScore and Integral Ad Science (IAS) to grant advertisers what it says is greater workflow efficiency for HTML5 video measurement. The company says its Verification API framework provides a unified, streamlined way of trafficking, as opposed to manually wrapping and sending tags