SiteImprove

Exclamation mark caution warning risks

Measurement is seen as the missing link between genuine data-driven marketing approaches and simply collecting a lot of data. However, there are some downsides if you don’t measure intelligently. At a recent Which-50 and Siteimprove panel discussion on the science of high-performing websites, panellists highlighted the pitfalls involved in measurement.

measuring success growth measure

Measurement matters. Or in the words of international performance improvement and quality expert, H. James Harrington, “Measuring is the first step that leads to control, and eventually to improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t

business handshake deal

Siteimprove, a global software-as-a-service company that allows website editors to continuously test, fix, and optimise the quality of content, has developed a new content management system integration with Adobe Experience Manager, part of Adobe Experience Cloud. The company is also now a Business level partner in the Adobe Exchange Partner Program. Sign up

Brand versus performance marketing

If you want to see an insurgent digital company that ticks all the boxes of contemporary Internet nomenclature, it would be hard to go past Zuper. An innovative fintech, its members sit at the core of the business, crowdsourcing the expertise needed to pick trends, build products and even help

Attribution, ROI

As brand advertising takes on more of the characteristics of performance, inevitably there will be a push to more directly attribute sales to a category of marketing spend that has avoided such scrutiny in the past. We asked sell and buy-side marketers around the region how likely this is. The future of advertising is

A digital gap has emerged in the quality of websites in the Australian finance Industry. Leaders have recognised the critical need for a high quality digital experiences as Australians increasingly move their financial services online. While others have neglected their websites and now risk undermining vital consumer trust. Siteimprove crawled

Digital accessibility is gaining increasing traction as an issue in Australia. But while advocates argue inclusive design should be standard practice, new research suggests many organisations are still lagging. Even a sector like finance, often considered a leader in accessibility, is struggling. According to research from Siteimprove, 94 per cent

It is still unclear how big of an impact the General Data Protection Regulation (GDPR) will have on the Australian public sector. Just weeks away from enforcement, confusion remains around the reach of GDPR and the obligations of public sector agencies. Provisions in the regulation suggest some areas of the

banking, laptop,

Large portions of online content hosted by Australia’s biggest financial organisations are not accessible to people with a disability. According to a recent crawl of the websites of 50 of Australia’s largest financial organisations, on average 41 per cent of their website content is not accessible to people with a