jigsaw, puzzle, merger, acquisition

Sitecore this morning bought its third company since raising $US1.2 billion earlier this year. The news that it has bought Moosend, a marketing automation and campaign management platform for brands such as Domino’s, Interpublic Group and Sephora, follows on from earlier swoops on Boxever and Four51. The deal is expected

Sitecore has started spending some of that huge $1.2 billion it raised last month, announcing overnight two acquisitions focused on data management and customer experience. When it first revealed its privately raised money mountain in January (although not the sources for the loot) the company said the cash would be

Sitecore today claimed the largest ever capital investment in martech, announcing a $US1.2 billion investment to accelerate growth. The huge boost, from a group of investors including current majority shareholder EQT, has the potential to elevate Sitecore alongside leading martech providers.  The company says the US$1.2 billion announced today will

With COVID-19 torpedoing many of the strategies that marketers use to engage their customers and prospects, content marketing has assumed greater importance this year than ever before. During the second half of 2020 Which-50 collaborated with Sitecore on a unique series of digital events called Content Conversations, where we examined

The distributed ownership of content inside an organisation can present problems for marketers. It is just as important for brands to address this issue as it is to find the best technological solution to break down the issues. According to Andrew Lomas, director and co-founder at Creative Folks “By nature

Adobe and Sitecore are among the leaders in the digital experience platform market, according to Gartner’s latest Magic Quadrant. Salesforce has the greatest ability to execute but trails other vendors in vision, according to the analyst firm. Download: Which-50’s Simple Fast Easy magazine – Six great digital experience case studies Gartner’s

Transferring sales to digital commerce channels boosts revenue, according to a Deloitte Access Economics report released today. A five per cent shift of customer purchases to digital channels generates a 3.5 per cent boost to revenue growth, the report said. That revenue boost is one of the reasons organisations are

Networking, data, identity, marketing

IBM, Adobe, Sitecore and Liferay alone feature in the leadership group for the 2018 Gartner Magic Quadrant for Digital Experience Platforms. Big names like Microsoft, Oracle, Salesforce, SAP, OpenText and Acquia are positioned in the challengers segment of Gartner’s report. WHICH-50 Reader Survey: Help us improve Which-50 by taking our


Will blockchain upend digital marketing, eliminate advertising fraud and usher in a new MarTech ecosystem fuelled by revolutionary business models and bulletproof transparency? Don’t hold your breath.  However, while the current limitations of the technology suggest that such changes won’t happen any time soon, don’t discount its impact over the long

Sitecore has revealed its first five Platinum Solutions Partners in Australia and New Zealand; Accenture Interactive, Avanade, Deloitte Digital, Oakton, and Ogilvy Australia The new program is designed to ease integration and maximise the value of Sitecore platform to customers, and is also structured to support Sitecore’s partner-led business model according