The distributed ownership of content inside an organisation can present problems for marketers. It is just as important for brands to address this issue as it is to find the best technological solution to break down the issues. According to Andrew Lomas, director and co-founder at Creative Folks “By nature

Adobe and Sitecore are among the leaders in the digital experience platform market, according to Gartner’s latest Magic Quadrant. Salesforce has the greatest ability to execute but trails other vendors in vision, according to the analyst firm. Download: Which-50’s Simple Fast Easy magazine – Six great digital experience case studies Gartner’s

Transferring sales to digital commerce channels boosts revenue, according to a Deloitte Access Economics report released today. A five per cent shift of customer purchases to digital channels generates a 3.5 per cent boost to revenue growth, the report said. That revenue boost is one of the reasons organisations are

Networking, data, identity, marketing

IBM, Adobe, Sitecore and Liferay alone feature in the leadership group for the 2018 Gartner Magic Quadrant for Digital Experience Platforms. Big names like Microsoft, Oracle, Salesforce, SAP, OpenText and Acquia are positioned in the challengers segment of Gartner’s report. WHICH-50 Reader Survey: Help us improve Which-50 by taking our


Will blockchain upend digital marketing, eliminate advertising fraud and usher in a new MarTech ecosystem fuelled by revolutionary business models and bulletproof transparency? Don’t hold your breath.  However, while the current limitations of the technology suggest that such changes won’t happen any time soon, don’t discount its impact over the long

Sitecore has revealed its first five Platinum Solutions Partners in Australia and New Zealand; Accenture Interactive, Avanade, Deloitte Digital, Oakton, and Ogilvy Australia The new program is designed to ease integration and maximise the value of Sitecore platform to customers, and is also structured to support Sitecore’s partner-led business model according

Sitecore scores higher on vision and Adobe on ability to execute but both companies have pulled away from the pack in Gartner’s most recent Magic Quadrant research for web content management. That said, four other companies join them in the leadership group; HP, IBM, Oracle and Acquia. More than just

Sitecore today announced it has acquired a majority stake in Komfo, a Danish social media marketing and community engagement application provider. It is the second time Sitecore has written a cheque for Komfo, having taken a minority holding in the business in August 2012. At the time, Sitecore’s CEO and founder

The cost of simplicity is often systems complexity. Creating a seamless experience for customers across channels and throughout the life cycle of the relationship comes at the cost of often difficult systems integration, as many companies have found in recent years. Cloud computing holds out the promise of reduced complexity