Siri

There will be 8 billion digital voice assistants in use by 2023, up from an estimated 2.5 billion at the end of 2018, according to a new report from Juniper Research. While smartphone assistants will be the largest platform by volume thanks to Google Assistant and Siri, Juniper’s new research

We’re all used to targeted advertisements on the internet. But the introduction of voice assistants like Apple’s Siri and Google Assistant mean that companies are capturing all new kinds of data on us, and could build much more detailed “behaviour profiles” with which to target us. There is already a